More Than Myspace: Using Social Media To Market Products And Services

More Than Myspace: Using Social Media To Market Products And Services

social mediaIf you are becoming disheartened about your monthly statistics, consider including social media marketing as a method of advertising. Often, taking a new approach is what will get you back on the road to success. Social media is an affordable, accessible and simple way to get your message out to thousands of people at once. The following tips will help you get the most from using social media.

Don’t forget that social media is first and foremost a conversation. Getting feedback from a customer is the first step to starting a conversation about improving your business. So go ahead and pay close attention to any feedback you get from customers, and reply to the best of your ability. You can serve them better, and improve your business’s performance, by cultivating a genuine interest in what your customers want and need.

Send invitations to every person you can think of when you launch your social media campaign. They may not be interested themselves, but they could be links to other potential clients and customers. It also helps to make people aware that your business exists and has a social media presence. .

To get a large following for your social media marketing, do not just push products. Fill your social media posts with interesting and informative content related to your niche, such as stories, articles and links. Running contests, asking interesting questions and displaying intriguing pictures are other ideas for possible posts. Find ways to get your social media followers engaged and involved. Product engagement is preferable to simple product placement. Make it a goal to identify with your customer’s lifestyle, so that they will identify your product in a like manner, rather than viewing it as yet another thing to spend money on.

Reach out for help from professionals when it comes to establishing your social media presence. This will help you to tap into the expertise of some of the best designers and consultants in the business. It will cost money to hire these consultants, but the price is worth it for a winning strategy.

Regardless of it’s general form and purpose, one facet your social media campaign must include is habitual rapid and professional response to all comments, inquiries and reviews. This very thing can distinguish whether or not your social media marketing is successful. It is particularly important that you respond to negative reviews and comments posted in social media. If you don’t, negative posts will take on a life of their own. You can actually use them to your advantage if you address the concerns promptly, and alleviate doubts in a thorough way.

Talk to your social media customers on a regular basis. When it is appropriate and relevant, leave comments on a customer’s blog or Facebook page. This does not mean jumping in on a personal exchange, but it should be aimed at issues that are relevant to your product or service.

If you are a Twitter user, it is important to take advantage of options such as automatically tweeting your new blog posts, to keep your followers constantly updated. You can also link to quality blog posts from other bloggers which match the topic of your feed. Not only will the bloggers enjoy the extra exposure, but your social media followers will appreciate the great content that you share with them.

Never forget to add the appropriate tags when using Twitter for posting purposes. Tags use the # sign, and using them lets your content show up for certain groups. Be smart with your social media tags and tag groups that are likely to be interested in your product or service.

social mediaEach time you upload content to YouTube, make sure that you link to your site in the video description, and check for Facebook and Twitter buttons by each video, as well as on your channel’s page. Getting YouTube users to follow you on Facebook or Twitter is particularly interesting because they are more likely to share your videos.

If you don’t fully understand the needs and interests of your potential customers, your marketing campaign won’t be successful. It is necessary to discover why they use social media, how often, and what sorts of content they like best. Then give them what they want and need in your social media postings.

social mediaMake tracking your site a priority. Compare your progress, including number of followers per week and number of conversions, to industry standards to see how you are doing. Examine the link between your social media actions and your statistics. Figure out which decisions had the best results so that you can improve your strategies. You won’t know if your social media marketing campaign will be worth the time if you’re not keeping track of results.

Adding a social media component to your business marketing plan is very simple; just do it. Once you choose to start such an effort, continuing to educate yourself in trends and techniques will take you far. Success in social media marketing relies on putting forth a consistent effort. The information you have just read will be invaluable in that effort.


Make A Social Media Marketing Splash Through These Great Ideas

Make A Social Media Marketing Splash Through These Great Ideas

Operating an online business is challenging, because marketing methods are constantly evolving. All these new social media sites, new techniques and new players in the market make running an Internet business a bit spooky, but always interesting and will keep you busy. For instance, social media websites are new ways on how you can reach customers, but there are things that you must know in order to accomplish marketing much more effective. Here are some social media marketing guidelines so that you will be in the know.

Done correctly, use of Twitter for business promotion can be highly effective. Once you understand how it works, you will see the potential for hundreds, or even many thousands, of new customers. Learn about using hastags, keywords, etc. on Twitter.

It’s important for you to truly engage in conversation with your social media followers. Many business owners don’t always take advantage of consumer feedback as an opportunity for conversation and a chance to encourage the growth of the company in a positive manner. Take advantage of your social media customers’ willingness to reach out by inviting dialogue and responding to their feedback. Show them that you have the ambition to alter the negative aspects of your company, or push the positive points into the spotlight.

When participating through marketing with social media, it is a good idea to let all your current consumers know. When they sign up to follow your page, social sites will inform their other connections. This powerful advertising method doesn’t require you to lift a finger. Referrals like this carry more weight that traditional advertising.

If you have a blog, make sure that you have (and if you don’t, add it) a “like” button on the top-right corner of your page. This box lets people LIKE you on Facebook. When you have this box on your blog, it makes it easy for your visitors to show their appreciation without being distracted from your page. By making this easy for people, they are more likely to actually do it.

Before entering the world of social media marketing, devise a plan. You need to have a realistic view of the time and resources it will take to manage the site. Just like any other marketing campaign, have a set timeline to accomplish your goals. Make sure you stick with your plan firmly, and you’ll find social media marketing success.

Try and rate all of the items you have on your sites if you are selling products, people who come from social media sites will appreciate this. People are more likely to return to a site where they feel important and active.

When you post on your social media site, be humble. Your company might be big, but if you have a big ego, your social media campaign will be a big failure. It is important to not lose site of the fact that it is your customers that ultimately drive your business and make it successful or not. Without them, you are nothing.

Talk to your customers on a regular basis. When it is appropriate and relevant, leave comments on a customer’s blog or Facebook page. Avoid posting on personal or private posts; instead, only post on updates or images that are relevant to your brand or products through social media sites.

Try combining social media marketing with email marketing. Make sure you have a link to your Twitter or Facebook account at the end of your email correspondence and ask recipients to post there. Tell people to forward your emails so that you can get as many people to see your content as possible.

If your company has a blog, post the link on your social media site whenever you update it. In this way, you social media followers will see that there is something exciting happening with your business that they can check out.

Sponsoring blogs for your employees is a smart thing to do to brin gmore traffic to your site. Customers will be able to better understand your company by reading these blogs. It gives them a chance to understand your business ethics, get a feel for your work environment and realize what it takes to make your products. This is a good way to encourage trust and open communication.

Make sure to proofread anything you plan on submitting on Facebook or Twitter. You will need all of your content to appear professional. It is alright when on Twitter to use abbreviations, but make sure you use them carefully. Make sure that you put in that extra effort, to ensure that all of your work is perfect, and ready to be read by others.

Using this advice will give you a solid social media presence. You should try different approaches to see which way suits your needs the best. The Internet is a great source for getting customers, so trying new techniques is vital. Win with social media marketing and your business will succeed.

Secrets of Online Marketing #4

Social Media is the focus of this in my series of posts about how I market on the internet so that you are not stuck with no prospects like you have been in the past.    So read on and learn some of my secrets learned from my experience working online.

Using Social Media is not just a good place to catch up on friends activities; it is a way to get your name spreading as an expert in your field.  Some sites to consider are Facebook, Twitter, LinkedIn, G+.  There are some revisions to MySpace so it may regain popularity and be a viable exposure place again.

For any of the social media sites a few good things to know about your professional image.

  • Have a good professional head [be sure to smile] shot as your profile pix. you need to sell yourself so don’t frown.  Who trusts and will by from a frowney face?
  • Keep all info in profile  professional.  It’s ok to state your real hobbies as long as they are not too off the wall.  [Avoid personals like politics and religion unless your product is related to it.] You want to show you are a real person, but not a kook.
  • Use the find friends area in the Social Media area to meet new folks – join groups of interest to you that would have an overlap to be a potential prospect for your business.
  • Don’t spam these folks with your offer, just be friends.   Your offer can casually fit into conversation, or show up as one of your business posts don’t be pushey or salsey!  You’ll lose friends and perhaps your social media account!.
  • Do NOT post your offer under status!   In Facebook that information would go in your business fan page.  For others your business is listed in your profile.  Your offer can be hinted at: “Just found some new marketing info ask me about it.” If interested your friends/followers will ask you about it.
  • You will need 3-8 brief  posts of helpful tips or quotable quotes daily, in your status area.  These can be sent out to all friends – business and otherwise.
  • Keep the silly stuff to your close friends list posting only..
  • There is an exception to the don’t post business links!  It is fine to post to all groups you just had an Ezine article published  or a News Release Published or new blog post with title and link. This is tooting your horn in a nice way.

Facebook is a name that is familiar to most folks and is an excellent way to keep up with your friends as well as promoting your business.  Create a business Fan Page and keep a group of business friends separate from your social friends when you make posts.  That way your business friends won’t be burdened with all of your what’s happening in “my life now posts” and your friends won’t be swamped with “business info”..

Twitter has a character limit per post of 140 characters.  So for Twitter just post business quickie hints. If you have written articles from Ezine you will be on their mailing lists and they will email you business hints to retweet.  Twitter can post the links for your articles and news releases etc.  If you have included a pix with those articles, twitter will post the thumbnail and link.  Do keep separate lists of friends and business related for the same reason as above.

On Linked In and G+ and MySpace you can do posts similar to the ones on Facebook as they do not have the short character limit like Twitter. Remember to group your contacts just like listed above.  There are other pages such as Stumbledupon and Digg that are worth looking into to increase your visibility and credibility.

To learn more about using Social media for business promo without annoying others check out the information at:   To learn more about creating fan pages, capture pages, designing your own landing page, doing webinars  and marketing within Facebook check out:  [If this link shows that it is closed – please do get on the waiting list for it to open up again.  It will be worth the wait.]

So be sociable and make contacts in a friendly manner.