Expert Advice On How To Grow Your Online Career

Expert Advice On How To Grow Your Online Career

“I wish to make cash on the Internet, but how do I start?” Many people want to work from their home, but do not have the necessary information to do so. You’ve taken the first step by finding this article. Read through the tips here, and you’ll learn what you can do to make money when you have some extra time. Continue reading

Make More Money With Your Home Business

Make More Money With Your Home Business

It can be thrilling to begin a home business. Many people dream of working from home. When you are your own boss, though, you have an obligation to treat yourself as a professional and to get the most out of your business. The following article will provide you with tips for owning a successful home business.

If your home business is your main source of income, make sure you have some sort of back-up plan in the event that things don’t go as planned. Have plans for things like issues with your web host and missing product shipments. You will not get caught short if you are prepared.

Try to go out of your way to make your customers happy and satisfied with your products and services. Always take the extra step. Include freebies with their order, or include a letter thanking them for their business. Customers want to feel appreciated, and they also enjoy getting a free something. By giving back to your customers, you can show that you appreciate their business.

Know how much cost goes into the products you are selling in order to be able to determine profits. Basic wholesale prices would be twice that of cost. Retail is usually double the wholesale price. Sometimes following this rule is not ideal. Be sure that your price is something that benefits both your client and you.

Online forums can offer you a wealth of home business information. A quick search through the internet will give you great sites that you can go to and you will be able to find great information from them. There are many blogs that can also help you.

Make your home office as comfortable as possible, and stock it with all necessary supplies. This may not seem that important, but it is hard to stay motivated if you don’t have the proper setup.

Open a PO Box to use to receive your mail for the business. Do not give out your family’s home address online, even for your business. This way, you protect yourself and your family.

Join Internet forums that are related to your niche. This is great for networking with others in the business and can help you promote your services and products. You don’t know where a certain contact can take you or how many sales you can make through a connection.

Look for price ranges for a product in today’s market before you start trying to sell. Price the item or service as offered by your competitors, and aim your price just slightly lower. When you are attempting to make a sale, avoid putting down the competition and emphasize the benefits of your product or service instead.

Offer referral incentives to customers for sending friends and family to you. Encourage your friends and customers to refer more people to you since word of mouth will cost you less than any other form of advertisement. When you show your customers that you are grateful for their help thanks to incentives, they will be more willing to help you.

To keep your tax bill low, track your business expenses. Make sure to include smaller things, like your internet service and mileage on your car. Many of these expenses are tax deductible, if you run a business. Even if it is just for a small amount, deduct them as well. Every penny counts.

Your product can be marketed through affiliates. Let other home businesses know about your affiliate links and they may share theirs. You can also join up with affiliate programs that are already successful so you can promote things that work well with what you sell. In this way you can increase your income without increasing your inventory or work.

Don’t overlook workplace safety just because you are working from home. Include a fire extinguisher in the room and a smoke detector nearby. If you’re on the computer a lot, it is important the setup is sufficient for you. Fire protection will result in lower insurance rates and ergonomic workspaces lower the risk of injury.

If you are starting a new home-based business, then you need an effective website. This is a good way to broaden your audience and increase the number of sales that you make. You can get your website done quicker if you use a pro to assist you.

Make sure that your website has flair and is not mundane. Avoid domain names that are long or hard to spell. Catchy and simple are the best choices for domain names.

When you start a home business, you are fully responsible for your own success. This does not have to be an onerous responsibility, though. Like anything else, you will get out if it what you put into it. Using various tips like what you have just read over can make you have a great and enjoyable business at home.

Network Marketing Ideas That Work All The Time

Network Marketing Ideas That Work All The Time

contest cup with stars and winMake sure your source is reliable so you don’t get sucked in to scams and gimmicks. Hopefully, the currency, accuracy, and helpfulness of the network marketing tips laid out below will be self-evident to you.

Think of network marketing as a contest where the person with the largest network wins. Think about how you can help your clients to be more successful. Continue reading

Confused By Facebook Marketing? Learn The Ins And Outs With These Handy Tips!

Confused By Facebook Marketing? Learn The Ins And Outs With These Handy Tips!

Forging a strong Facebook presence is a good way to connect with customers and promote your business. You should learn about marketing through Facebook before you start a campaign. The following tips will help you to revolutionize your business.

Interact with your fans regularly so you know what it is they want. Pay close attention to your followers and what they want. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Your fans are the reason you are successful.

Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Reward them with prizes and incentives if they like your page. Show proof that you have awarded the prize after the contest ends.

Keep your page creative and different from other pages. Add colors, logos, photos and interesting apps. This will attract more users.

Make your Facebook marketing page more efficient by using the custom tab options. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. If you have a current promotion, make a special tab for that.

No Facebook marketing campaign will succeed unless people see it, so you should concentrate on building a solid following first. You don’t need to spend much money until you’ve gleaned 5K fans or so. Large numbers of fans will cause the rate of conversation to skyrocket.

Do not forget about your existing audience. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. A respected audience is a happy audience. This leads to engagement of your customers who can then spread the word to others.

Your main goal is to gain more customers and sell more product, so that’s why you set up a Facebook page in the first place. Therefore, you should set monthly sales goals. This will help you focus on what you need to do to gain more sales. If you’re not gleaning business, your strategy needs readjusting.

You don’t want to always assume that your absolute best option for marketing through social media is Facebook. While it is an incredibly popular concept, different demographics prefer different social media websites. Do sufficient research on your targets to understand which of the social media channels they use prior to beginning a campaign.

Use a Facebook group page just for your business. This will group together all of your potential customers. Also, you can use this as a platform for revealing deals. This is also an excellent way to learn more about your target audience.

Place real resources in your marketing on Facebook. So many people are on this site that you want your efforts to pay off. If you hand over Facebook responsibilities to someone who is overworked already, you will likely get poor results. Put some real resources behind your efforts if you want to get a lot out of everything.

Write posts in many different ways, but keep consistent in terms of your brand voice. You need to remain focused on content that relates to your brand, though you want to keep things interesting. Use various methods to engage your fans. Share pictures and ask questions along with normal posts.

Event sharing is a powerful Facebook marketing tool. For instance, if you have a cake baking business, then you can invite people to like your business page by creating an event. Facebook can help remind everyone of the events for you.

The number of Likes on your page doesn’t affect its success necessarily. You have to target specific customers on Facebook that are interested in what you have to say. Measure the success of the campaign you are running by looking at the conversion rates.

If you find that someone posts negative feedback to your profile, take your time to respond to them. Letting it sit there without an answer will tell folks that you are only interested in those who agree with you. Handled the right way, even negative feedback can work to your advantage.

One of the worst things about the written word is being unable to always accurately judge the tone of a comment. Visitors will quickly lose interest in your site if it looks like your content is computer-generated.

If you have more than one person sharing things on your business’s Facebook page then you need to inform people to stick to one strategy. Your campaign should be consistent yet open to change in order to be successful. Get weekly updates prepared ahead of time so no one is left looking for them.

Now that you have read this article, you probably know what it takes to come up with a strong Facebook marketing plan. Remember to target the right audience. Take the time to learn more about Facebook marketing before launching your campaign.

The Best E-Mail Marketing Guide On The Internet

The Best E-Mail Marketing Guide On The Internet

The Internet has created new ways for businesses to communicate with clients. Email marketing can be a great way to establish and maintain an ongoing relationship with customers. The information and techniques in the article below can be very instrumental in launching an effective email campaign for your business.

Use A/B testing to test subject line variations. To do this, simply select an email and then send it to one half of your mailing list with one subject line, and the other half with a different subject line. Doing so will help you determine which type of subject line helps get your emails opened, and which kind will get them deleted.

Test the different formats of emails. Always place new offers and the most vital information at the top of the emails you send. Though, it’s important to try our various styles to see which types have the best response. After you have identified which format is most effective, you should continue utilizing it. This will ensure your customers will know what they are getting from your emails and where to go when they need more information.

Perform in a consistent manner. Ensure that you’re always utilizing the same colors and logo of the company within your email. Use a legible, easy to read font. Eventually, people will begin to recognize your emails, and they’ll pay closer attention to them. Familiarity is vital to the success of any business, and that also greatly applies to email marketing.

It is a very good idea to require people that are interested in receiving emails from you to double opt-in. This may appear like an unnecessary extra feature, but this can, in fact, ensure that only those who sign up who are genuinely interested and this eliminates trouble for your company.

Keep in mind that major holidays are not the best time to send out important emails. Most people will be busy celebrating and will not check their emails until they go back to work. Of course, you can take advantage of certain exceptions. Emails about special promotions like Black Friday are exceptions to this.

Email marketing can be made more effective by giving your customers options. Subscribers should have the option to select how many emails they want to get, when they get them and how much information they want to give. The more control they have over the process, the more comfortable they will be.

Branding your business is essential, and it should be incorporated in your email marketing endeavors, as well. For this reason, it is worth designing a template that contains your logo, standard color scheme, and fonts that appear in your other marketing materials, such as your website. This can help your readers instantly recognize you.

Don’t use images for important information in email marketing. Not everyone uses the same email client. These pictures may not even show up in many cases. This could possibly make for ugly messages or ones that are unreadable if they rely too much on images. Use clear and readable text for your relevant information, and ensure that all images have a descriptive alt tag.

If you’d like your emails to feel more personal, try mixing up your format every so often. If your email marketing messages are typically in HTML format, then every once in a while, send out a message in plain text format. If you write it well, you can create a nice emotional connection between your company and the newsletter readers.

Make each message personal when using email marketing. You will get a much better response from your customers. To make an even better impression on customers, have the email come from your company’s CEO.

Add a personalized touch to your marketing emails. There’s much more you can do aside from just using the recipients name in the heading. Use all the information you’ve gathered to personally market to people. An easy way to organize your subscriber list is to form sub-groups of customers that have similar interests and then personalize the message each group receives based on their interests.

When people sign up for your email list, be clear about what they can expect. Always inform your readers of what kind of email you will be sending and how often it will arrive. This prevents new subscribers from experiencing shock over the content or quality of your emails.

Send your subscribers happy birthday wishes. When you have people sign up for your emails, give them the option of sharing their birth date. Use this to send birthday greetings automatically. Taking the time to do this will help your customers to feel more valued, particularly if you add in a coupon, discount code, or some other special offer in the message.

The Internet has helped to widen the business world immensely. Email marketing is an exciting new technique for marketing that all businesses should consider as a method of creating and maintaining relationships with their customers. To build an effective email marketing strategy, make use of the ideas and suggestions found above.

Helpful Hints To Making Use Of Video Marketing

Helpful Hints To Making Use Of Video Marketing

Those desiring a healthy boost to their business ought to think about exploring the world of video marketing. Take the time to familiarize yourself with efficient video marketing techniques and you will get incredible results. This is a wonderful place for you to start.

It is better to make your videos too short, leaving the viewer wanting more, than to make them too long. Many people are not willing to spend a lot of time watching a video online. If you must have a longer video, consider cutting it up into a few other videos so people can continue on later.

You can stay close to your customers by using video marketing. Invite potential and established customers to submit ideas and queries about your brand and products. You can then answer the most popular questions in a series of video clips. You can even reward people for asking good questions by offering them a free product or a discount.

Have a screenshot of the website you run in your videos. Viewers will be able to see your site’s setup this way. You can also use screenshots in your tutorials. Just save your screenshot to your desktop and then pull up a video editing program. This will allow you to place the picture inside the video.

title for article marketing magesWhen you are posting marketing videos you want to choose your titles carefully. Make sure your titles are relevant and interesting to draw viewers in. This is what makes them more interested in the topic you’re discussing. A creative title can really help to drive viewers to your site.

Content is not all of a video’s success. Video promotion is key too. Solid marketing of a video is sure to exponentially increase your clickthrough volume. Good videos are important, but so is good marketing.

A great way to create content for your videos is to work with a team. You don’t have to just use people you work with. You can also try loved ones or people you know in your community. Just be sure to give credit where credit is due. People love to see their name in print.

Do not veer off topic in the video. Prepare yourself so you do not wander off topic. Develop an outline of your video before you start shooting it. Remain on-topic and focused to succeed with video marketing.

Motivate team workers to help you in your video marketing. Try to use someone who the camera loves and is able to speak clearly. Don’t hesitate when deciding to use more than one person.

Check your videos’ statistics on a regular basis. This will tell you the number of videos you’ve produced, when they are being viewed and more. Any of these pieces of data can be a trail of cookie crumbs to follow to a deeper pocket of potential customers.

If you do not feel comfortable in front of the camera, consider finding someone else to do it. Have a video contest and give prizes to the people that make the best ones. The prize could even be having the video promoted as a commercial.

Use moderation within the comments of videos on popular websites, such as Youtube or Facebook. Many viewers use other viewers’ comments to create their own opinions, and that can lead to negative or spammy comments that can destroy your campaign. Rather than moderating comments, you can choose to disable them.

Are there questions that you frequently get regarding your services or products? If the answer is yes, you can answer questions with a video. Making short videos that answer frequently asked questions will do a lot to attract customers to your products.

Try to keep your video from sounding like you are selling something. Your viewers can lose interest in videos that are nothing more than sales pitches. Keep people interested by focusing on the quality of your content and providing them with tips, fun facts, anecdotes and incentives.

Your video should briefly discuss your brand, products and services, and an incentive that will entice them to subscribe to your emails. Offer something of value in return for their doing so, such as a free eBook or a discount coupon. They will find you believable because they’ll be able to read your face.

Start your videos off with a personal greeting to make your customers feel more comfortable. You need to give them information about your business before they read your content. As you end the video, be friendly and reiterate who you are and the name of your business to help viewers remember.

Video marketing might be a great way to make your company money. You cannot have an effective plan if you do not have good information and a great understanding of it. Take this information to heart as you start your video marketing campaign.

Consider These Ideas To Get Started With Internet Marketing

Consider These Ideas To Get Started With Internet Marketing

Internet marketing is used by many to sell their services and products. By means of online advertising, SEO techniques and other tools, people use Internet marketing to bring more attention to their products. If you are interested in internet marketing, or would like to make better use of it, then follow the advice in this article.

It is important for you to have a mailing list. Post notification on your website to collect emails. However, if you want to be slightly more aggressive, request it in order for customers to purchase items off your site. You can find this info at a later date to communicate any deals you may have, or communicate with them.

Ask for feedback often. This is important because if you have one view of your website and your customers have a different view, your website will not be successful. Some people that you might want to ask for their opinion include your friends, customers and even your family. You do not have to use all the advice you are given, but at least you will be able to consider it.

You should keep an eye on your competitor’s strategies and learn from both their successes and failures. If looking at their products has you desiring becoming a customer, they are doing the right thing. You should try to use some of their ideas for your own business.

Including a FAQ can be a helpful way to advertise the products you sell or the services you offer. For common questions, share a thoughtful answer. Although it’s a good idea to avoid the impression of advertising too directly, you can couch the questions in terms that make it reasonable to talk about your products when you write the answers.

In an effort to encourage ad clicks, use an image to link to the product page you want them to buy from. The image can use lettering that matches your article’s font and be placed at the article’s end. Many visitors will not even realize this is an ad.

To promote your product to the audience before the sale, introduce them to a page that is specifically about the merchandise, like a video. They will be able to see the product’s features with their own eyes and will feel more confident about it. They will feel less pressured to buy something they are unsure of and will appreciate that you cared enough to give them the choice.

Direct marketing should not be overlooked as a complement to the marketing system for your Internet site. You can reach your customers by phone, email, or fax to let them know the specials and services you have. Also, take a look at your yellow pages and phone books to acquire available information.

Be certain that the information you provide to customers when you promote your business is appropriate. When you have unique content and make it have some value to your customers, it is sure to be appreciated. Be sure you keep your information up to date. Outdated information is not professional and can turn away visitors.

Keeping your website simple is a technique that is often overlooked by webmasters. Although multimedia tools like Microsoft Silverlight or Adobe flash add panache, many customers want a simple experience. Not every person that visits a website has special software that enhances their internet experience. You should have a site that is easy to use, without all the fancy stuff.

While internet marketing can be a lot like other types of marketing, in some areas, it’s radically different. Be ready for any changes that may come up, like if search engines stop putting focus on title tags. If this happens, you will have to adjust your marketing strategy.

Getting Google to list your website is essential for your internet marketing success. Millions of people search Google every hour of every day, and you need to know when people are searching for terms related to your business. Your website will be easier for web crawler to index if you are listed on directories and registered with the search engines.

Another option would be combining products into a package deal and selling it for a lower price. That way the customer gets more bang for their buck. Make sure that the terms of what you’re offering are clearly stated and easy to find.

Don’t just copy other people if you want success when it comes to internet marketing. It is easy to discover duplicate content, so save yourself trouble by creating your own work. Figure out how to be creative.

In conclusion, many businesses use Internet marketing to sell products and services. Internet marketing uses methods such as search engine optimization and advertising to generate sales interest. If you remember the advice in this article, you can use Internet marketing to seriously boost interest in your own products and services.

Learn To Market Through Facebook With These Ideas.

Learn To Market Through Facebook With These Ideas.

Marketing on Facebook starts with a strong presence. But, you need to understand Facebook marketing before you begin. Use this article as it is full of useful Facebook marketing tips and tricks.

Try a giveaway as a way to boost your Facebook marketing. Offer these free items to those who subscribe to your page. Announce winners on your page and repeat as necessary.

Answer any questions and respond to comments on Facebook. Thank them for contacting you, and try to give helpful answers to their questions. You can share the link to an article if it is going to answer any questions they might have.

Use custom tabs to make your Facebook page more efficient. The tabs help you organize all of your information on your business Facebook page, which helps your visitors when on your page. For instance, if you have contests, you can create a contest tab with information about them.

If you want to only target current customers, use “custom audiences”. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.

The most important first step to Facebook marketing is to build a solid fan base. Do not invest in promotions until you have a strong base with thousands of followers. When you reach that goal, you get more followers from promotions.

A company that only interacts with a client infrequently, like a car dealership or a Realtor, does not require a business page on Facebook. Random customers have no incentive to keep up with your posts. Instead, invest your time in creating targeted Facebook ads.

Increased product sales are the primary purpose of a Facebook marketing campaign. Because of this, you need to establish monthly sales goals. Getting a lot of Facebook likes is great, but you need that to turn that into cash somehow. If you’re not gleaning business, your strategy needs readjusting.

See if you can post things to your Facebook page that allow people to sign up for offers from you. Give away something to provide incentive for folks to do so. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.

Make sure that a group is established for your business. Your group can be a place where you and your customers interact with each other. You can give your customers valuable information and let the whole group in on deals and promotions. This will help develop a good relationship with potential clientele.

Look for opportunities in leadership. Using the right strategies, Facebook can be a wonderful tool for building respect in your field. Seize all the opportunities available for commenting and answering questions that are related to your expertise. When you do so, you’ll introduce yourself to lots of new people. This means more potential fans for your brand!

Why do you want a Facebook page? You also do not need to restrict yourself to a single one. Is your goal to communicate with your customer? Or do you have it for them to stay in touch with you? Boosting your sales with Facebook is much different than just encouraging loyalty and interaction among existing customers.

Need Help With Email Marketing? Follow These Tips

Need Help With Email Marketing? Follow These Tips

email dog in envelopeCan you name when you last looked at your email? I’m sure you can. Most people tend to check their email a few times a day. Email is a great way to reach your audience. Here are just a few of the best tips for email marketing.

Personalize your emails wherever possible. As is the case with any type of marketing effort, a customer is more likely to engage in a business transaction with you once you establish a personal relationship. For instance, if you are aware of the reason a customer signed up to receive your emails in the first place, mention that in your communications with them.

Try out more than one email format. The beginning of your emails should include new information and offers. But keep trying new formats and ideas until you discover the one or ones that provide you with the greatest number of responses. After you’ve found a format that works, implement it in all your emails. This will help your customers know what to expect from you and know where to look for the information they want to read more about.

Practice consistency. Make sure to be consistent with your colors and branding in your emails. Always choose a font that is easy to read, even on a mobile device. People will begin to recognize the emails that you send and look for them. When your customers are familiar with your emails, it makes the marketing more effective.

Make sure your emails contain interesting content. As well as offering sale items, don’t forget to include useful information. Make sure that your subscribers receive special articles that are only available via email. Another idea is to have special offers that are only available via email. Also send emails to offer bonuses and best wishes for the holidays. Sending emails only when you want to promote a product is short-sighted.

It is very smart to include an opt-in button for people to sign up with you. While it may seem cumbersome, it solidifies their interest in your emails, and will prevent any issues with spam issues and complaints.

Utilize the least amount of graphics in your email as you can without making it look bland. Many email programs will block out graphics, making it a waste of time to utilize them. Besides that, spam filters are more apt to sort your emails as junk mail if they contain lots of graphics.

Make sure that you have an unsubscribe link that is easily visible within your emails. Don’t make the link to unsubscribe hidden or difficult to find. You want each of your users to feel like everything is their choice, and you are not forcing them into anything.

Do not rely on pictures in your email to get your point across. Many email clients won’t display images right away. If the images do not display automatically, you messages can be unreadable. Always use clear text for the most important information you want to convey, and use descriptive alt tags for any images that you do use.

Perhaps an obvious, but nevertheless critical, email marketing tip is to verify the accuracy of all email addresses. Do not waste your time going through your list of contacts to correct typos or calling your customers on the phone to get their email address. Doing so is a time waster!

Remember that the point of an email marketing plan is to build a reputation with your customer base. Never take shortcuts, aim for the wrong audience or use any kind of deception. The steps you take to create a successful marketing campaign has a direct relation to the reputation of your business.

To build an email list, place an option on your website for readers to sign up and start receiving your emails. Have a readily visible link on your site for people to request your email updates.

Create a highly targeted sales list. You can achieve this by having your best customers tell whoever they know to join your mailing list. If you make the mailing list sound like an exclusive tip line for only those interested in your topic, you’ll build a more targeted mailing list, while simultaneously making your mailings seem more authoritative.

Your subject lines should be short and sweet. If a subject line has less than 60 characters, it has a better chance of attracting attention. This means it will have a higher open rate than a subject that goes on for too long. Important information should be listed in the beginning, so attention is piqued.

You can keep in contact with your customers using email marketing. You will start seeing results with email marketing when you apply the advice from this article. Building your brand isn’t difficult at all if you know how to harness the unlimited potential of email marketing.

Learn To Market Through Facebook With These Ideas.

Learn To Market Through Facebook With These Ideas.

Marketing on Facebook starts with a strong presence. But, you need to understand Facebook marketing before you begin. Use this article as it is full of useful Facebook marketing tips and tricks.

Try a giveaway as a way to boost your Facebook marketing. Offer these free items to those who subscribe to your page. Announce winners on your page and repeat as necessary.

Answer any questions and respond to comments on Facebook. Thank them for contacting you, and try to give helpful answers to their questions. You can share the link to an article if it is going to answer any questions they might have.

Use custom tabs to make your Facebook page more efficient. The tabs help you organize all of your information on your business Facebook page, which helps your visitors when on your page. For instance, if you have contests, you can create a contest tab with information about them.

If you want to only target current customers, use “custom audiences”. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.

The most important first step to Facebook marketing is to build a solid fan base. Do not invest in promotions until you have a strong base with thousands of followers. When you reach that goal, you get more followers from promotions.

A company that only interacts with a client infrequently, like a car dealership or a Realtor, does not require a business page on Facebook. Random customers have no incentive to keep up with your posts. Instead, invest your time in creating targeted Facebook ads.

Increased product sales are the primary purpose of a Facebook marketing campaign. Because of this, you need to establish monthly sales goals. Getting a lot of Facebook likes is great, but you need that to turn that into cash somehow. If you’re not gleaning business, your strategy needs readjusting.

See if you can post things to your Facebook page that allow people to sign up for offers from you. Give away something to provide incentive for folks to do so. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.

Make sure that a group is established for your business. Your group can be a place where you and your customers interact with each other. You can give your customers valuable information and let the whole group in on deals and promotions. This will help develop a good relationship with potential clientele.

Look for opportunities in leadership. Using the right strategies, Facebook can be a wonderful tool for building respect in your field. Seize all the opportunities available for commenting and answering questions that are related to your expertise. When you do so, you’ll introduce yourself to lots of new people. This means more potential fans for your brand!

Why do you want a Facebook page? You also do not need to restrict yourself to a single one. Is your goal to communicate with your customer? Or do you have it for them to stay in touch with you? Boosting your sales with Facebook is much different than just encouraging loyalty and interaction among existing customers.