Why YOU Need a Mentor.

You have heard the old sayings: “If all else fails, follow the directions.” and “There’s no substitute for experience.”  Both are sort of true, but each alone is not enough..

Without the directions you are wallowing and guessing about how something is done.  To learn a new skill like marketing or being an entrepreneur you need real good step by step clear directions [written, videos, webinars].  If they are sequential and clear you can get a good start at your learning.

If there is no substitute for experience, how do you get it?  By doing something by trial and error is the real long and hard way.  The “school of hard knocks” can work after a lot of time and hurt, perhaps wasted money and needless hardships.

A Mentor is the person with lots of successful experience who:  Takes you in hand to help you see how the book learning education really works and how to apply it.  A good mentor will hold you accountable for what you say you will do and be available for one on one meetings on a regular basis.  A good mentor will redirect you, clarify confusion and challenge you to grow.

My Story:

  • I remember when I was starting school to become a therapist.  My first husband was disabled and I “learned” a bunch of tricks and skills along the way from professionals and “common sense”.  This experience gave me the desire to train as a therapist to fulfill my passion of wanting to help people after he had died.
  • Going to school [following the directions] was the legal way to go to attain my goal.  I attended the University of Pittsburgh for Occupational Therapy.  The classes were informative as were the application lab time.
  • My classmates and I thought we knew a lot and were ready to go out and “fix” the world.
  • Then came the shock:  The last 6 months of our education was internships in two types of facilities.  We were to work “as if” we were therapists, but under the immediate guidance of an experienced therapist.  I quickly learned that there is “book learning” then there is the real world of the therapy clinic.”  The mentorship of the intern process was invaluable.

When I decided to have a supplemental position and I explored online marketing as an option.  I was looking for a training program that was sequential, geared for a dedicated learner, with a real person who I could talk with who could explain how things really worked in the real online world.

I tried many things and lost lots of time and money until I found the company that I am now affiliated with.  Good sequential online education, “how to webinars” and most of all an excellent Marketing Mentor who is accessible and challenging.

Justin Woolf is my Marketing Mentor and he is patient, but challenging and I am growing in understanding and skills by leaps and bounds.  I believe I have crammed about 8 years of  “the school of hard knocks” and “study time” into a few fun filled months.

Register Here for a Free Webinar about the difference a good mentor makes! 

Remember –  Success Requires No Explanations, Failure Permits No Alibis, Napoleon Hill


Online Business: Twitter manners & link manners explained.

Who needs manners anymore?  You do unless you want to be an outcast! 

Social Media is wonderful for keeping in touch with friends, making new ones and sharing business information.  But, you can not blast all your friends/contacts with your business proposition without losing many of them and possibly getting banned from the social site. 

So what do you do to promote your business with Twitter or other Social Media?  Make sure you have your business link or blog link listed in your profile.  If someone follows you and wants to know more about you they will click on your profile.  Up will pop your info including your business link.  If they are interested they will click.

The saying goes you can lead a horse to water……if he is thirsty he will drink and only then.  Your job is to provide information as a friend and expert in your field that will pique his interest not ram the information down his throat.

A respected mentor/net-worker shares good solid information that he finds that is of benefit to his readers and friends as well as his own original content.

So how do you be a net-worker on this two way information street?  By searching out other members of social media, other blogs, other’s articles [E-zines etc] forums that relate to your business as well as your target market.

  • To search these media; use key words both long and short to find writing from others.  e.g.  social media search with keyword or from your web browser’s search engine by typing  keywords.blog or keywords.articles or keywords.forum
  • Skim and read information from others.  You might learn something that you could apply to your business!
  • When you find something of value that they have written, tell them so! Social Media, blogs and most article sites have comments sections.

A few of the steps you can follow to tell the author you liked his work.

1.         Leave author a comment saying “Read the article and that you really liked it….[name something specific and why you liked it.]

2.         And then tell him your action:  Did you post a link to him with your comments on your blog, in your article or in a business related forum or send an email from a friend about it?  Did it spark an idea for an article of your own?  Tell him you liked it and give him credit for the information

3.         Another good thing to do is to see if the author of the article you liked has a twitter account.  If he does then send him a tweet directly; commenting that you liked his article. “Good info, thanks, and that  you tweeted it to your friends”.  He will be pleased and may very well check your profile and follow you.  This will also work with  other social media sites.

You have found information that you want to review and share but you have a problem.  What do you do when you want to share a link to some article you liked with your business group on Twitter and the link is miles and miles long?  You want to write a quick line to say “Just read this great article” and the site.  But the link is so long you can not make a note with in the number of characters limit? What do you do?

  • There is a free web site that will shorten links and keep them viable.  Just type www.cli.gs  [not .com or .org!] into your web browser.  The site will direct you to enter the toooooo long link and they will shorten it.
  • With the shorter link you can write a brief introductory note and add the link.  Your contacts will appreciate the introduction as the reason they should click on the link.

The name of the game is to make friends, share information.  Be a helper and be a respected friend first and forget the salesman stuff until someone asks for more information.  Then remember to let the information speak for itself!