The Spirit of Christmas Can Be The Secret to Business Success?

The Spirit of Christmas Can Be The Secret to Business Success?

To me the Spirit of Christmas is the Spirit of Giving of Sharing of Helping.  Most people feel that Business Success is in a “healthy” bottom-line of sales.  But the business person who focuses on cute jingles and advertising to make his bottom line healthy is missing the boat.

Folks do enjoy buying things, but do not enjoy being sold.  I don’t know about you, but I would much rather make my purchases from a friendly and helpful sales person than the grumpus who is just there to get a paycheck.

A business that has nothing but buy – buy – buy mentality tends to treat potential customers as just a dollar sign coming through the door.  Those are the businesses that “just had to open up Thanksgiving Evening” taking employees away from their families for the purpose of pumping up the corporate coffers.  These businesses don’t get it that the consumer only has so many dollars to spend and their being open on a Holiday won’t make the consumer spend more.

On the other hand the businesses that put the Spirit of Christmas first – not just at Christmas but all year long are more likely to garner your business.  These businesses give information, coupons, discounts all year long not just during the Christmas “sales push”.

Online marketers who follow this plan are most likely to publish informational blogs, do free “how to” videos and e-books.  All done without a purchase requirement do manage to garner friends along the way.  People are more likely to consider making a purchase from a friend – someone who has given assistance and gained respect from their past behaviors.

So my advise to all is to keep the Spirit of Christmas alive in our hearts all year long.  We will gain friends, get a good feeling from being of service and as a by-product have a successful business.  With a successful business we will have the opportunity to get more involved in Community Action.

 

 

Merry Christmas now and ALL year long.

“Failure is the path of least persistence”

My favorite quote – Interpreted.

“Failure is the path of least persistence” The concept behind this has real meaning for me in my educational pursuits as well as when I started my online business.

Failure obviously is the opposite of success.  But success has many definitions and degrees of success.  Something that initially looks like a set-back or failure may actually be a door that closed for a purpose to open another onto a new horizon.  But the traditional definition of failure is that crushing depressed prevailing mood of “I didn’t make it.”

Persistence is not just necessarily batting ones head against the same wall until the wall cracks.  Persistence is continuing through adversity towards your goals.  Having a goal, hitting a road block is a learning experience.  How do you face roadblocks? Depression, frustration, open attitude as to why and how?  Sometimes the roadblock is the lack of information – plan to get more info e.g. take a class or get a mentor.  Sometimes the roadblock is too much information so that you feel overwhelmed – plan to get a mentor to assist you in breaking things down into chewable bites so you can advance.

When I was going through Occupational Therapy education at University of Pittsburgh, I experienced both of these road blocks.  Seeking assistance, stating your goals and stating the specifics of blocks are excellent ways to get through to your desired degree.  But what if it is not quite so simple?  Finding a specific mentor someone you can look up to who has experience and success in a specific area is the most important.  Then work with this person to establish the plan and then it is up to YOU to execute it.  If you are not persistent in reaching your goal – any time you hit a road block you will be defeated and fail.

Look for mentors in anything you do and when you are moving up, look back and reach back to mentor someone else.  Be persistent and support other persistent folks.  That is why I became a Senior Marketing Consultant – I want to help others as I have been helped.