Email Marketing: How To Market Effectively Without Becoming SPAM

Email Marketing: How To Market Effectively Without Becoming SPAM

Before marketing with email, be sure that you know what you are doing. Eluding junk mail filters and making sure your messages are actually read are critical tasks, but are there ways to enhance the effectiveness of your communications? Keep reading if you want to get the most useful tips around!

Review some real-life spam for pointers on what you should never do. Get a free email address, post your new email address in various places on the Internet, and it won’t be long before your inbox is jammed with spam. Note what is done wrong in those emails, and avoid making those mistakes in your email campaigns. Take measures so your emails look distinct from spam.

There is no quicker and more personal way to reach your audience than through email. When you communicate by email, make sure your email is easy to read by being brief, and staying on topic. People likely won’t read a large 500 or 1000 word essay about packaging or some other aspect of your business. Provide links to your web site so your customers can get the details there.

It may sound obvious, but it is very important to ensure that you store correct email addresses. It would be a waste of time to have to find the correct email address and resend your emails. Doing so is a time waster!

Use the subscription information that you have to personalize your customer’s shopping time. Use the customer information from the subscription to auto-fill purchasing forms. This eases the sales process and makes them more likely to buy.

For maximum effect, it is advisable to offer many options to your email marketing customers. Subscribers should have the option to select how many emails they want to get, when they get them and how much information they want to give. The greater amount of control that your customers have over this, the more comfort they will experience.

Use an appealing, personal style as much as you can in your email messages. As in many businesses, people like a personal touch. They will do business with a person they feel friendly toward. For instance, if you are aware of the reason that the person decided to join your email list, mention that reason when you write the email.

Always make sure that your emails contain a way for people to unsubscribe or opt out from your mailings. Certain emails cost money, even though it may be a small amount. You’ll also damage your reputation, causing your profits to reduce and potential backlash such as appearing on an email blacklist.

Use a personal tone to relay your messages in email marketing. If messages are impersonal, they will not have a positive response. Having the messages come from a prominent figure in your company, such as a CEO or President, will make a stronger impression on your customers.

A marketing email should be short. You should use direct language that gets right to the point. This signals to your readers that you value their time. If your message is brief, your readers are also more likely to read the entire thing. This can be important since emails often contain important information, even at the very end of the text.

Make sure you build and follow a strategy. Having said that, you should ensure that this is with the correct customers. Otherwise, it won’t matter all that much. Wasting persistence on an uninterested audience not only is a waste of your time, but it will also annoy people.

Proofread anything you send out via email. All correspondence should be completely coherent and error-free. Before you send the message, test the layout of the email so you can ensure everything shows up as intended. Also, check any links you include in the email to ensure they work.

Set up your data entry to include subscriber birthdate information and send a message of celebration. This process can be done automatically and will easily get your good wishes to your subscriber on their special day. You may also consider including a special discount good for a week or so after their special day.

A great way to get clients to look forward to your emails is to include a coupon or other special offer in them. Include a link to the offer, so the recipient can take immediate advantage. Include a final message that highlights the money saving benefits of following the link to your site.

Using a double opt in strategy for your email marketing strategy is the best way to see if your customer is truly interested. This might seem difficult, but it will ensure that those are customers who want to get your emails. As a result, you are less likely to get in trouble in the future.

These tips can be used to turn spammy emails into spectacular work! You can improve your bottom line more quickly with this solid advice on email marketing in any running campaign or future project that your have in mind.

Make A Social Media Marketing Spalash Through These Great Ideas.

Make A Social Media Marketing Splash Through These Great Ideas

Social media marketingMarketing via social media is one of the newest ways to increase internet exposure. While navigating the world of social media can be intimidating to the uninitiated, anyone who is willing to explore all it has to offer will find it less frightening. Read carefully the information in this article.

Be an active member of social communities and post often. The keyword here is “social”. Interact with others and take advantage of the public exchange of information. This kind of strategy can increase your visibility and reputation in your niche and is fairly easy to do. The opportunities for networking are endless.

In your website content, mention your social media efforts. For example, when you arrive at a milestone, like signing up your 1000th Twitter follower, you can write about it. Be certain to express gratitude towards those that pay attention to your efforts, and be open about discussing your social media experiences. The popularity of this type of information may astound you.

Keep political or personal information off your business social media page. Although you may want to show some personality in your posts, revealing this type of information can be seen as unprofessional. As a result, your readers may become turned off by you. Stay committed to your niche topic, but try to remain conversational.

Give people a reason to access and promote information from your site. Make sure you put a humorous side to your posts, and be sure to avoid technical terms. Try your best to cater towards all audiences that you are going to come across; write in a manner that they will understand.

Mention celebrities or influential people in your field when tweeting by using the “@” symbol. You can also get their attention by retweeting their tweets. Your tweet will be highlighted for them, and they’ll be likely to retweet it to their followers or provide you with more information.

If your business has a Twitter presence, engage your followers and other members of the community regularly. If someone asks a question about your business or offers feedback, you should always respond quickly and respectfully. This will allow you to build a strong relationship with your potential customers. This will help you establish an individual identity so you will not be seen as some type of corporate entity.

Don’t let your Facebook page get stale by neglecting it – always add fun content on a regular basis. You can post helpful articles, useful external content, or fascinating YouTube videos. You have to find a good balance, so that you remain professional, too.

The incredible popularity of social network marketing is not an invitation to jump into this trend without thinking through your approach. This is the time you should utilize to learn about SMM, how to become known, target an audience, and construct some form of it offline. This kind of research and planning can help you succeed and step out ahead of your competitors.

If you’re keeping a blog for social media purposes, you have to make sure that it’s kept as active as possible. When you have new information and your visitors are expecting new content, they will often come by to see what you have up. Think of it like a magazine subscription. Be sure you stay consistent so that visitors want to come back.

Social Media Marketing contest and giveaways Holding a Facebook contest or give-away is a good way to increase traffic and interaction on your page. People often times jump at the opportunity to try and win something. If you run a contest, you can build enthusiasm for your site and brand. A contest may get people to talk about your latest product. This gets them and others interested in buying products.

When you use social media marketing, don’t just use one site. It is easier to reach a broader market by using several different outlets. It can help in so many other ways which offers lots of promotional tools that are different on each site.

When you open up a social site, the idea is to have a large following. Get a jump on this by inviting every single person you know to join you. This can increase the awareness for your business so that you can get on the map.

Social Media marketing word of moughYou are not going have a successful social media presence if people do not visit your pages or read any of your content. Creating quality, well written content that informs and interests your potential visitors is the most effective way to attract traffic. Try including headlines and sub-headlines that dazzle the reader and capture their eye.
After reading this article, you should be aware of how easy social media marketing can be. Social media sites can be used to advertise your business quickly and cheaply. You simply have to remember to put in the time and the effort necessary to achieve success. Using the tips you’ve learned here is a great way to get started.

Secrets of Online Marketing #4

Social Media is the focus of this in my series of posts about how I market on the internet so that you are not stuck with no prospects like you have been in the past.    So read on and learn some of my secrets learned from my experience working online.

Using Social Media is not just a good place to catch up on friends activities; it is a way to get your name spreading as an expert in your field.  Some sites to consider are Facebook, Twitter, LinkedIn, G+.  There are some revisions to MySpace so it may regain popularity and be a viable exposure place again.

For any of the social media sites a few good things to know about your professional image.

  • Have a good professional head [be sure to smile] shot as your profile pix. you need to sell yourself so don’t frown.  Who trusts and will by from a frowney face?
  • Keep all info in profile  professional.  It’s ok to state your real hobbies as long as they are not too off the wall.  [Avoid personals like politics and religion unless your product is related to it.] You want to show you are a real person, but not a kook.
  • Use the find friends area in the Social Media area to meet new folks – join groups of interest to you that would have an overlap to be a potential prospect for your business.
  • Don’t spam these folks with your offer, just be friends.   Your offer can casually fit into conversation, or show up as one of your business posts don’t be pushey or salsey!  You’ll lose friends and perhaps your social media account!.
  • Do NOT post your offer under status!   In Facebook that information would go in your business fan page.  For others your business is listed in your profile.  Your offer can be hinted at: “Just found some new marketing info ask me about it.” If interested your friends/followers will ask you about it.
  • You will need 3-8 brief  posts of helpful tips or quotable quotes daily, in your status area.  These can be sent out to all friends – business and otherwise.
  • Keep the silly stuff to your close friends list posting only..
  • There is an exception to the don’t post business links!  It is fine to post to all groups you just had an Ezine article published  or a News Release Published or new blog post with title and link. This is tooting your horn in a nice way.

Facebook is a name that is familiar to most folks and is an excellent way to keep up with your friends as well as promoting your business.  Create a business Fan Page and keep a group of business friends separate from your social friends when you make posts.  That way your business friends won’t be burdened with all of your what’s happening in “my life now posts” and your friends won’t be swamped with “business info”..

Twitter has a character limit per post of 140 characters.  So for Twitter just post business quickie hints. If you have written articles from Ezine you will be on their mailing lists and they will email you business hints to retweet.  Twitter can post the links for your articles and news releases etc.  If you have included a pix with those articles, twitter will post the thumbnail and link.  Do keep separate lists of friends and business related for the same reason as above.

On Linked In and G+ and MySpace you can do posts similar to the ones on Facebook as they do not have the short character limit like Twitter. Remember to group your contacts just like listed above.  There are other pages such as Stumbledupon and Digg that are worth looking into to increase your visibility and credibility.

To learn more about using Social media for business promo without annoying others check out the information at:   To learn more about creating fan pages, capture pages, designing your own landing page, doing webinars  and marketing within Facebook check out:  [If this link shows that it is closed – please do get on the waiting list for it to open up again.  It will be worth the wait.]

So be sociable and make contacts in a friendly manner.


Get Real, Get Rich – Won’t Get Both?

I just received this information from Jay Kubassek’s Newsletter and wanted to share the information with you.
Lottery sales are booming. (And so are alcoholic beverage sales, but that’s a whole separate issue.) And why wouldn’t they be? The economy has tanked and the ship is still sinking. Unemployment is through the roof and is still rising. People are starting to panic.

Everybody is looking for the magic pill–maybe it’s a magic bullet, actually–to make their problems go away. They want to get rich quick, kick back, relax. No pain, no worries, everything will be fine. Well, if this is what you’re looking for, there are two old adages that apply. If it sounds too good to be true, it probably is. (A better way to say that is if it sounds too good to be true, it’s probably a lie.) The second adage is no pain, no gain.

The fact is that nothing comes easy. There is no short cut to success–period. Hard work, dedication, and motivation are all common denominators for striking it rich. There is of course a lot more involved, but these are three prerequisites.

The bottom line is that if you want to get rich, you first need to get real.

The internet today is like California during the gold rush. Everybody wants to hit the mother lode, and everybody is staking a claim. But just like the prospector who has to sift though dirt to find a gold nugget, so too must the internet entrepreneur sift through hype to find a real opportunity.

The internet is a business tool, not a magic wand. A serious entrepreneur who wants to launch a serious business–and make serious money–can do so on the internet. But a desperate person seeking a quick fix for existing financial problems will simply create more financial problems. And lose a ton of cash in the process.

The principles of a successful business are pretty simple. Create or offer a great product or service. Find a hungry market. Get your message in front of the masses. Attract prospects and make sales. Deliver exceptional value. Get paid. Simple, yes; easy, no. Running any kind of legitimate business requires operational expertise, a financial investment–and a lot of hard work. A legitimate internet business is no different, for the most part at least.

There are however some differences, and important ones at that. Since you don’t need a storefront or an office, the capital investment is less than for a bricks-and-mortar enterprise. Commuting costs and other workplace expenses are completely eliminated. There are no occupancy costs, and payroll is typically kept to a minimum, or eliminated altogether. And since an internet business is by definition promoted on the internet, there are tremendous efficiencies in advertising expenses because you have no printing costs, and you’re not buying media or postage.

The other difference is that because of the vast reach of the internet marketplace, it is not uncommon for successful entrepreneurs to share their wisdom. Sifting through the clutter of internet scams and rip-offs, it is still possible to find proven and tested systems that literally provide a turnkey online business model. PRO U is one such system.

PRO U is a highly tested and refined training and marketing engine that eliminates countless learning curves and automates the process of filling the sales funnel. Prospects are attracted to your business, qualified and even sold by the PRO U team. While all of this happens in the background, the entrepreneur can focus on more important business matters, like building relationships and growing the business. It’s a turnkey blueprint for success in the form of a working business model that anyone can use.

Now, an online business might not be for everybody, especially if you have a lottery based mentality and are looking to “get rich quick.” (I suggest something like cash gifting or any of the countless money games out there. Bernie Madoff anyone?) But if you are seriously considering venturing into the world of legitimate online business, stack the deck in your favor. Understand that you are undertaking a real business, not a part time hobby. Arm yourself with a proven and tested system of success and align yourself with a team of experienced professionals who can lead you around the pitfalls that swallow most. PRO U won’t make your problems go away. But it can help you to start and build your own business quickly and efficiently, and to reap the tremendous rewards that await everyone who is willing to work for them.

To register for informational free webinar:
Hope to see you at the live webinar,
Dr Jill – Senior Marketing Consultant to
Justin Woolf and Jay Kubassek of ProU
Remember: Failure is the path of least persistence.

You make plans then life happens.

You set your goals, make you make your step by step plans to reach your goals then life deals you a curve.  What should you do now?                                            Other than shriek “Oh S…!”

“The best laid plans of mice and men…..” you know how that goes.  So the part of your planning you may have missed considering is contingency plans.  I am a Senior Marketing Consultant with an online company.  As such I do not punch a time clock, but I have timing for certain activities that need to be done.  I made my plans to reach my goals and keep revising them as I have grown in knowledge and experience and technology development.  What I did not count on was a significant family medical emergency turning my life and my organized plans upside down.  Some parts of my plans were put on the back burner, some altered while I attended to the family issues.  The support of family will always come first with me, but I did feel like I needed to be doing something productive.  Fortunately, I am an avid reader and had downloaded many books on content writing, marketing, subconscious mind, keyword development, financial crisis and two books by Napoleon Hill into my digital reader.  I was able to write advertisements and articles and save them in my digital reader and retrieve them later at home on my laptop. I do not have a wireless card for my laptop so I could not check business email or actually publish advertisements or articles until I got home in the evening, which was end of day very inconvenient for this tired brain!  I think the wireless card for the laptop will be a good investment as hospitals and MD offices do not like to share their wireless with patients and families.

My advice for all of us that are self employed online workers is to have contingency plans a little cache of stuff to work on that is portable.  I was lucky that I was as well prepared as I was when the emergency struck.   You might not be able to reach your goals in a straight line but you will be headed in the right direction.  Back up plans, extra “just in case” things are always a real bonus when life happens at those inconvenient times.

Home Business Can Save You Tax Money.

Having a home business can qualify you for home office tax deductions, work mileage deductions, business entertainment and trips as well as equipment, phone, internet etc.

Think about how much you paid in taxes this year – most of us think of that dollar amount with a pained face.  Yes, it’s too late for this year’s tax savings, but not too late to plan for next year.

Having a part time or full time home based business can get you a sizable tax break.  You will need to review the federal as well as your state laws for the specifics and the percentages allowable for each type of deduction.

  • The percentage of your home that is totally dedicated to home office is deductible as well as the amount of utilities for the home office.
  • Your computer, phone, fax, office furniture, lamps, rugs and repairs to these items are all items to keep track of to decrease your tax liability.
  • Your small office supplies like paper and ink for your printer and fax, paperclips, pens/pencils, note pads are deductible home office expenses.
  • If you live in a snowy part of the country and pay to have your driveway shoveled a percentage of that fee may be deductible as you need to move your vehicle out to work as well as the family car. [If your home office is 20% of your home, you could deduct only 20% of the snow removal.]
  • When you have a home office and you leave it to perform a job related service work mileage begins at your home office and ends at your home office – no commuting miles.
  • Some states and municipalities offer “Homesteading Tax Breaks” which will give you a sizable break on your local property tax, provided the percentage of the office space vs living space is not to high.  This enables you to save at the local level for your property as well as the state and federal level for your income tax.

Keeping good records of all expenses for a home office can save you lots of money at tax time whether your home business is part or full time.  So what are you waiting for start file folders and collect your receipts.

But before you start squirreling away your receipts – make sure you have a home business.  A business that you can start with 8-10 hours a week and then grow from there would qualify you for these tax breaks.   Check this information for a doable home business with lots of information, training and mentoring to help you get started and grow.  Click here.

Dr Jill, Former Health Care Professional, Promoted

Dr Jill, formerly a health care professional, joined ProU this fall to learn skills and to grow her business.  Things are going well and she has moved up within ProU.

In February 2012, Dr Jill has advanced twice. Dr Jill upgraded to Master Affiliate and is now eligible and looking forward to attending and get more training at the next  ProU Master Marketing Event.

Dr Jill also upgraded to Ascent Level of  ProU program.  At this new, higher level she is eligible to attend the BREAKTHROUGH Mastery Workshop and have access to the recorded 12 month BREAKTHROUGH Mastermind Training Series.

Dr Jill wanted to retire from all the uncertainties in the health care world, but still wanted to be productive and able to help people.  She stated that her life passion is to help people grow to their best is now being fulfilled through ProU instead of the uncertain health care system.  Dr Jill is now working online from home as an entrepreneur.  She is looking forward to all the powerful events coming up this year and being able to watch her grand-kids grow while working from home.

Two advances in one month is rather impressive.

Watch her grow in ProU – follow her blog:

How to increase Your influence, impact and… in Your online business.

online business better mousetrap You have an online home business, a product, a web site but business is not booming.  I know it has been said that if you build a better mouse trap the world will beat a path to your door, but….

Even if you do have the best mouse trap or product, but if the world or a significant part of it does not know you or your product or your business exists you get nothing.

How do you become known?  Answer: To be perceived as an expert not just a sales person.

  • Show your face – get on the Social Networks – don’t be “salesey” though. Remember social networks are social – post about who you are especially related to your product.
  • Write articles about topics related to your product – compare features of a variety of related products. Don’t push the sales just information at this point.
  • Think about who you want to market your product.  Then join a forum and make posts that are informational not sales oriented.
  • Write an article about a problem that folks have that your product could solve – do it from a problem & pain & frustration standpoint.  Don’t say that my stuff is the greatest. Say the specific features of your product address this common problem.
  • Do some informational quick video’s and post them on social networks, your own blog etc.
  • Get a mentor someone who is known in your field and work with that person.  Emulate what they have done, but put it into your own words and style.

For the Social Networks be a person.  Show who you are, a successful business person who knows about the specific products and the specific niche that will benefit from them.

  • Don’t sell, just share information, with confidence without talking down to people.
  • See my previous post on Twitter Manners:
  • Be approachable to those with questions.
  • Remember that people would rather make a purchase from someone they trust and like.
  •  So be likeable!

Articles that Compare Products: Again don’t sell,  compare features.

  • Check out other writers to see the ones you respond to well.  They are not the ones that promote one product and sound like a sales brochure.
  • Pick several related products or like I did in a previous blog chose a bunch of work at home positions.  Then you do pros and cons of each. [Part 1:  Part 2: Part 3: ]
  • Pros and cons should relate to promised benefits and potential problems.  For laptops size of screen, type of mouse, features [CD & DVD]
  • Compare apples to apples not apples to oranges!  When comparing laptops do a comparison on the hardware capability the design that is or is not user friendly.  Different software can be put into any [almost any] hardware.
  • If you list the benefits and drawbacks of 5+ items the reader will get an idea that you are providing information so he can make up his own mind rather than a direct sale of one product.

Niche Market Forums: Forums may not apply to all types of products, but niche market does apply to all types of products.

  • Your niche market should not be wide spread and generic.  There is a certain type of customer you are ideally looking to find define him/her.
  • See my “scattergun vs sniper” previous post for more information on this. []  But if forums are appropriate for your product, join then read.
  • Make sure any info you post to the forum is informational and NEVER “salesey”.  You should establish yourself as a person who has some good ideas and information a person of expertise in your posts.
  • After a while, as an expert, you could make a post to the effect I’ve tried “A” and I’ve tried “B” and I find that the benefits of B outweigh the benefits of A [neither A or B are your products].
  • Be careful not to spend too much time in your day in the forums they can be time wasters.

For the next idea about the problem/solution article consider the mousetrap.

  • Think of the end result of catching a mouse. Ugh.[the problem]  There is now a product that entices the mouse inside snaps shut and you throw the whole thing away. [the solution]  The ugh of dealing with emptying the trap of dead mouse and rebating it is solved with this relatively new product.
  • All products are designed to solve some sort of problem or improve a situation.
  • State the uncomfortable problem well to get attention. Then show in detail how a specific product solves that problems – feeling better. Then the action step of click here for more info or buy now.
  • This approach can be blended well with the comparison articles when appropriate for sales.
  • This approach does not bash another product, but explains how your product solves a painful problem.

Mentors are worth their weight in gold:  These are the folks who “have been there, done that and are successful experts in their fields.” For more on this see my post on Mentors: “Why You Need a Mentor”  []

  • You may be fortunate if you are affiliated with or working for a company that actually has a mentoring program in place.
  • If you are not so fortunate or you are marketing your own product you can still have a mentor.  You will just have to do some homework to find one.
  • Look online to who is successful, who exudes confidence and expertise without sounding fake or like a sales pitch.  You could emulate what they have done translating it to your own personal style.
  • If you find someone who you would like to have as a mentor and that person offers a course of interest, take the course that can open up a line of communication.
  • If that person has a contest or challenge to do something business related enter it.  You may just win and that will open the door to dialogue.

To summarize to extend your circle of influence, become respected, become an expert in your specific area then focus your attention on getting the information funneled to your target market. 

  • Don’t come on like the proverbial :used car” salesmen!  [No disrespect intended – I am referring to the stereotype of the worst type of sales person not a specific job.]
  • Be more than sales, be an expert someone who provides quality information, gain respect.
  • Being a human being who happens to have expertise will go further than knowing all the “sales tricks” in the book.
  • Let your piece of the world, your niche, know you are there to help with their problems.


People Who Should NOT Be Entrepreneurs!

Not to be ashamed if you are one of these people! But how do you know if you are?

This is an email sent out to prospects by Jay Kubassek, one of the founders and trainers with the company that I work with.  He brings out good points that I wanted to share.

Message from Jay: 
“Good Morning,  I've said it before, I'll say it again:
The world NEEDS entrepreneurs now more than ever.
But... not everyone should be an entrepreneur.  
In fact, there are some people who'd be miserable as entrepreneurs,
would probably not make much (if any) money, and would instead
make themselves (and everyone around them) miserable.
I've identified 10 such people below.
If you're one of these 10 people, PLEASE don't go into business.
It's nothing personal.
And I'm not saying you're a "bad person" or anything.
But there's a reason we work extremely hard at PRO Elite
-- to screen these particular people out and not let them
anywhere NEAR us in our personal lives.

Here is the list of people who would not do well as entrepreneurs 
1. Naysayers
2. Whiners
3. Complainers
4. Needy people
5. Berserkers (those who get really angry about nothing)
6. Nit-pickers
7. Freebie-seekers (there is no "free lunch", sorry)
8. Blamers
9. Tire-kickers
10. Spectators (i.e. people who go into business but never
    DO anything)

Okay, so that's the short list.
There are actually more we could add to it. 
And if you're someone who's in one of those 10 categories, 
this is NOT personal- but please don't go into business. 
Don't waste your time.
And don't waste anyone else's time, either.

The world will always need the "worker bees" (those who prefer
working regular jobs, for a paycheck, rather than build a

There's absolutely NO shame in it at all.

And it's perfectly okay (and honorable).

Not everyone can be an entrepreneur, after all.
(The top #3 of producers in society.) Only a few are
ment to be out there in the world competing.
And everyone else?
They buy the t-shirts and hot dogs and enjoy the show.

Everyone wins.

If you think you might be an entrepreneur, here's a way that's
so simple Fox Business News and Home Business Connection
Magazine wanted to interview us about it:
Entrepreneur Interview Info.

Jay Kubassek
World leader in home business training & development,
PRO U, LLC 12 Broad Street, Suite 403 Red Bank,
New Jersey 07701 United States”

Are You Focused or Frustrated in Your Online Business?

A good entrepreneur working at home online knows he needs to be focused and disciplined.  He needs to follow his self designed schedule faithfully.  His schedule is easier to follow if it is based on his personal focus otherwise he has growing frustration.

I was a frustrated focuser when I started working at home online!  I had a good product, one I was proud of.  I had a good and helpful up-line/mentor.  I had an inclusive company sponsored website that I could personalize.  There was good basic [introductory] level training that I studied.  But… I was ineffective.  This is how I got over being so scattered and frustrated.

My mentor told me to get motivated.  I was motivated!  I wanted to quit my “job” and work from home in my slippers with the teapot nearby.  Then along came a couple of real cute reasons that increased my desire to make my own schedule.  Their names are Alan and Abby, my grandchildren.  Well isn’t that motivation enough?  Evidently not for frustration abounded.

  • Then I discovered there is motivation and motivation fueled by passion.  I spent quite some time identifying my passion in life through lots of self questions.  Questions like: What do I really like about my current job and why?  [There was LOTS I did not like.]  If I did not have to work what would I be doing and why?  What is my favorite thing to do and why?  What makes me joyous [not just happy] and why?
  • When I answered all these questions, I took those answers and asked myself why again.   What was behind the answer that I gave myself?  I kept going deeper with each question [like layers of an onion] until my why for all the questions was hinging on a single core thought.
  • Yipeeee!  I had discovered my passion!   I had a passionate need to be of service and to help people.  Ahaaa!  That was why I had been an unhappy secretary, a happy Mom and a happy therapist in the past.  I had a need to help.  Hmmmm But, where to go with that.

My motivation to become an entrepreneur was to be fueled by my passion to help people.   That explained why I was not doing well selling online product.  As good as the product was, I did not perceive it as being fueled by passion.  Shifting my business focus to helping people succeed at their own online businesses through mentoring did fulfill my passion.

                   Burning desire = passion!  So I had identified my burning desire!

My next move was to determine what I needed to do to have the passion fulfilled.  It turned out that I needed to switch company affiliations to one that had a focus on helping others achieve success as well as an excellent product.  Then, I needed to learn a whole different set of skills.  But having identified my passion provided me with the focus to set myself a learning schedule.

The learning will never cease as I plan to grow even more.  But it is so much easier since I took the time to identify my passion over 5 years ago and to work with it instead of against it.  Find and focus on your passion to succeed in what ever business will fuel your passion.