What Are The Benefits Of Using Facebook Marketing?

What Are The Benefits Of Using Facebook Marketing?
Facebook is among the most highly-used social media websites. It gets millions of people signing up daily, plus the hundreds of millions already there. This means big marketing opportunity, and as a business, you need to understand how to go about it. Read on to learn what to do.

Giveaways are a great method of drawing attention to your page. Offer entries in return for liking your page. Post who the winners are to your Facebook page; do this often to grow your business.

You may want to try Facebook ads. Typical postings are great, but there’s a limit to how far they can reach. When you want reach, Facebook ads are better. They are inexpensive and can pack quite a marketing punch.

When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. High quality pictures and appealing colors are essential. Users on Facebook are attracted to these pages over plain ones.

Depending on your needs, a Facebook group may work better for you than a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. Don’t hesitate using a group and a page as a mean for your subscribers to get your updates and also share their content with your group.

Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.

Contests are a fun way to build an audience. This free giveaway can be to get people to like the Facebook page for your business or to sign up for your newsletter or mobile marketing campaign. You won’t lose much money, and you will be able to communicate more with your customers than before.

Be very carefully about the updates you post. People will lose interest right away if you are not posting any valuable content. Your updates need to be useful, entertaining or educational. Providing your audience with good updates can help with your success.

Your business probably doesn’t really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. Customers tend not to follow such pages unless they actually need the item. Invest in targeted Facebook ads instead.

You don’t want to always assume that your absolute best option for marketing through social media is Facebook. It is a widely used platform, but depending on your target audience, another social media network may be a better choice. Learn about your audience first and then determine if they are avid Facebook users.

A good way to convert visitors to your page into followers is to hide content from non-fans. People will want to get to that information, so they will click Like. Just hide a little part of the content, though, since you can lose lots of useful SEO.

It is crucial to nurture the relationships you make on Facebook. Just like with physical interaction, building a great Facebook relationship takes some time. A good way to strengthen relationships is by always offering fresh and helpful content. Remember to reward loyal customers with deals and promotions.

Don’t overuse the Update utility. This tool allows you to engage directly with your followers. But, it states you can only do so for important events, such as emergencies. You should not use this feature to promote your products; only use it to inform them of important happenings.

Ask your followers to share your page with friends. Offer an incentive such as a discount to anyone who shares updates with friends or family You can also release a coupon code once you reach a set number of followers and inform your followers of that goal.

Do not stick to one topic when posting on Facebook; but stay relevant. These posts can be loosely related to your products or services. Find different types of content that will keep your fans engaged. Provide photos, videos, or engage them with questions.

It is important to gain subscribers and have them share your content. You need to figure out how to get in touch with potential customers that are likely to respond well to your products. Conversion rates will indicate whether a campaign was successful or not.

Look for opportunities to use Facebook matchmaking to improve your brand’s visibility. You can often connect two people through Facebook. Don’t wait this out and take action quickly. Your brand will be right in the midst of the story of these two people, and they will share with their friends. What a great way to promote your business.

As this article stated earlier, Facebook presents an unlimited opportunity for reaching new customers and increasing sales. This article will better prepare you to reap the benefits of Facebook’s marketing possibilities. Begin your journey today by creating your Facebook page.

Make A Social Media Marketing Spalash Through These Great Ideas.

Make A Social Media Marketing Splash Through These Great Ideas

Social media marketingMarketing via social media is one of the newest ways to increase internet exposure. While navigating the world of social media can be intimidating to the uninitiated, anyone who is willing to explore all it has to offer will find it less frightening. Read carefully the information in this article.

Be an active member of social communities and post often. The keyword here is “social”. Interact with others and take advantage of the public exchange of information. This kind of strategy can increase your visibility and reputation in your niche and is fairly easy to do. The opportunities for networking are endless.

In your website content, mention your social media efforts. For example, when you arrive at a milestone, like signing up your 1000th Twitter follower, you can write about it. Be certain to express gratitude towards those that pay attention to your efforts, and be open about discussing your social media experiences. The popularity of this type of information may astound you.

Keep political or personal information off your business social media page. Although you may want to show some personality in your posts, revealing this type of information can be seen as unprofessional. As a result, your readers may become turned off by you. Stay committed to your niche topic, but try to remain conversational.

Give people a reason to access and promote information from your site. Make sure you put a humorous side to your posts, and be sure to avoid technical terms. Try your best to cater towards all audiences that you are going to come across; write in a manner that they will understand.

Mention celebrities or influential people in your field when tweeting by using the “@” symbol. You can also get their attention by retweeting their tweets. Your tweet will be highlighted for them, and they’ll be likely to retweet it to their followers or provide you with more information.

If your business has a Twitter presence, engage your followers and other members of the community regularly. If someone asks a question about your business or offers feedback, you should always respond quickly and respectfully. This will allow you to build a strong relationship with your potential customers. This will help you establish an individual identity so you will not be seen as some type of corporate entity.

Don’t let your Facebook page get stale by neglecting it – always add fun content on a regular basis. You can post helpful articles, useful external content, or fascinating YouTube videos. You have to find a good balance, so that you remain professional, too.

The incredible popularity of social network marketing is not an invitation to jump into this trend without thinking through your approach. This is the time you should utilize to learn about SMM, how to become known, target an audience, and construct some form of it offline. This kind of research and planning can help you succeed and step out ahead of your competitors.

If you’re keeping a blog for social media purposes, you have to make sure that it’s kept as active as possible. When you have new information and your visitors are expecting new content, they will often come by to see what you have up. Think of it like a magazine subscription. Be sure you stay consistent so that visitors want to come back.

Social Media Marketing contest and giveaways Holding a Facebook contest or give-away is a good way to increase traffic and interaction on your page. People often times jump at the opportunity to try and win something. If you run a contest, you can build enthusiasm for your site and brand. A contest may get people to talk about your latest product. This gets them and others interested in buying products.

When you use social media marketing, don’t just use one site. It is easier to reach a broader market by using several different outlets. It can help in so many other ways which offers lots of promotional tools that are different on each site.

When you open up a social site, the idea is to have a large following. Get a jump on this by inviting every single person you know to join you. This can increase the awareness for your business so that you can get on the map.

Social Media marketing word of moughYou are not going have a successful social media presence if people do not visit your pages or read any of your content. Creating quality, well written content that informs and interests your potential visitors is the most effective way to attract traffic. Try including headlines and sub-headlines that dazzle the reader and capture their eye.
After reading this article, you should be aware of how easy social media marketing can be. Social media sites can be used to advertise your business quickly and cheaply. You simply have to remember to put in the time and the effort necessary to achieve success. Using the tips you’ve learned here is a great way to get started.

How does a Marketing Funnel work for you?

Your Marketing Funnel is your marketing system!  The path a person takes from becoming a “lead” all the way to becoming a customer and/or business partner is called the marketing system.  If the marketing system is set up to do most of the filtering work for you it is a funnel.

Remember that most people love to purchase things but hate being sold.  If the marketing system provides services freely that attract people to you, your product and your company you have a working funnel.  I prefer the marketing system that brings interested people to me rather than me beating the bushes for customers.

How to make your marketing system a funnel:  You market yourself as a helper of others, someone who can be trusted.

  • Step one is to provide free information, e-books, videos, articles for free to people who are looking for your opportunity.  Show that you are a trusted expert in your field.
  • Step two:  Have a landing page that provides information about your product/service that asks for contact information to get more free information. A landing page is not multiple area sales but designed for the purpose of giving more information and capturing contact information from curious people.
  • Step three:  Design auto-responders system to send follow-up information to people who provide you with your contact information.  These auto responders should be Thank You’s, and additional links for more information and videos.  You may have a minor purchase for more information but not your main opportunity yet.  As people progress through your series of emails they are getting more information about you and how you are willing and able to help them with their goals.
  • Step four:  Requires personal contact a phone call a video call so these interested people get to see you and interact one on one.  At this stage provide information and answer questions – do not go into a sales pitch.  Let people ask to join your opportunity.
  • Step five: After that contact follow-up with more auto-responders that are more helpful to the contact with more direct referrals to the opportunity as a benefit to the contact.
  • Step six:  You have a contact that has asked you about the opportunity and is ready to work as a part of your team.  Your marketing funnel worked for you.

Remember no matter how good any product is; NO Product sells itself!  There are a lot of good products out there, but there is only one you.  So market yourself as a helper, set yourself up to be an expert, design a smooth flowing auto-responder program to help you sort your leads and then provide personal introduction to You.

This takes a lot of work and split testing of a variety of landing pages and auto-responder letters.  You will need to connect with a company who has excellent training.  Or you can connect with a company that has a marketing funnel program in place as well as a training program to teach you how to expand on it.

Work hard or work smart – take you choice.  Want to learn more about working smart with your own marketing funnel? Click here.

The Unmaking of an Entrepreneur?

So you decided to be an Entrepreneur to supplement or replace your current W-2 “Job” income.  You found a company/product and are launched.  How are you doing now?  I made that decision several years ago and have hit many of the bumps and deep potholes in the road to success that you are experiencing.

The main factor to my floundering has been the training & marketing plans offered by the companies that I was affiliated.

                                   Have these things happened to you?

The first opportunity I joined had a wonderful product, but no real training. 

  • It was one of those companies that started the training with:  “Make a list of friends & family.” Sound familiar?   All this got me was a lot of folks that dodged me and my phone calls and NO sales.
  • The second suggestion was to: “Sort of eaves-drop in public [check out lines etc] and if I heard anyone expressing dissatisfaction with their job or lack of money, I was to go into my 30 Second Elevator Speech and share my business card.  All that got me was requests from the store management not to talk to anyone in the store or not to come back and NO sales.  Sound familiar?
  • The other suggestion in the training was to have Home Parties and Hotel Meetings.  Works for Tupperware right?  So I showed up with my flip charts or power-point presentation after organizing the meeting.  A few people show up, but no one is interested.  Did they just come for the snacks or to get out of the house?
  • Have you been frustrated with this approach also?

The next thing I was advised  was to purchase huge leads lists and calling with a prepared script.  “It’s a numbers game. Just increase your numbers.”

  • That got me a lot of hang ups and folks telling me they did not want a home business – and that they just filled out a form while trying to win a computer.
  •  After going through 25,000 purchased leads, I had 6 customers.  Only 1 of which still places a couple of orders a year.  Not a real good return on my investment.
  • Have you been disappointed by this type of advice?

The next approach was a step in the sort of right direction: My up-line developed a plan a program that was easy to follow to recruit people into the business.  Program was a little pricey, but looked well organized.  The problem with it was – I still had to get folks to talk to.  Meaning I had to chase folks down to get them to listen to my pitch.

  • I was told my lack of success was – lazy not getting out to talk to folks enough.
  • I was told I was not motivated enough.
  • Again massive work and time and minimal business growth.  And what’s more the folks that joined me because of the system dropped out after seeing that it did not grow the business quickly
  • Has this happened to you?

All along this disappointing and frustrating process I was learning:

  • A good product does not sell itself.
  • Annoying friends and families is not the way to run a business.
  • Ambushing folks in public – pushing business cards etc alienates people.
  • Buying huge lists of expensive leads with no marketing plan attached does not bring you income.
  • People like to buy stuff but, hate being sold.
  • No it’s not exactly sales, but it is marketing.
  • Good training is step by step and geared for the beginner so it can be learned and shared.
  • The training should be in the marketing system not just in the scripts.
  • I needed a clear training system with a good marketing system. The marketing system should do the sorting of leads with potential for you.

I wanted what you want and need: a good training system with training on how to use and profit from a good marketing system.  Support from a mentor to assist with your personal plan.

When you are using the best tools [the system] for the job your business will grow.  See what I found click here.