Need Help With Email Marketing? Follow These Tips
Can you name when you last looked at your email? I’m sure you can. Most people tend to check their email a few times a day. Email is a great way to reach your audience. Here are just a few of the best tips for email marketing.
Personalize your emails wherever possible. As is the case with any type of marketing effort, a customer is more likely to engage in a business transaction with you once you establish a personal relationship. For instance, if you are aware of the reason a customer signed up to receive your emails in the first place, mention that in your communications with them.
Try out more than one email format. The beginning of your emails should include new information and offers. But keep trying new formats and ideas until you discover the one or ones that provide you with the greatest number of responses. After you’ve found a format that works, implement it in all your emails. This will help your customers know what to expect from you and know where to look for the information they want to read more about.
Practice consistency. Make sure to be consistent with your colors and branding in your emails. Always choose a font that is easy to read, even on a mobile device. People will begin to recognize the emails that you send and look for them. When your customers are familiar with your emails, it makes the marketing more effective.
Make sure your emails contain interesting content. As well as offering sale items, don’t forget to include useful information. Make sure that your subscribers receive special articles that are only available via email. Another idea is to have special offers that are only available via email. Also send emails to offer bonuses and best wishes for the holidays. Sending emails only when you want to promote a product is short-sighted.
It is very smart to include an opt-in button for people to sign up with you. While it may seem cumbersome, it solidifies their interest in your emails, and will prevent any issues with spam issues and complaints.
Utilize the least amount of graphics in your email as you can without making it look bland. Many email programs will block out graphics, making it a waste of time to utilize them. Besides that, spam filters are more apt to sort your emails as junk mail if they contain lots of graphics.
Make sure that you have an unsubscribe link that is easily visible within your emails. Don’t make the link to unsubscribe hidden or difficult to find. You want each of your users to feel like everything is their choice, and you are not forcing them into anything.
Do not rely on pictures in your email to get your point across. Many email clients won’t display images right away. If the images do not display automatically, you messages can be unreadable. Always use clear text for the most important information you want to convey, and use descriptive alt tags for any images that you do use.
Perhaps an obvious, but nevertheless critical, email marketing tip is to verify the accuracy of all email addresses. Do not waste your time going through your list of contacts to correct typos or calling your customers on the phone to get their email address. Doing so is a time waster!
Remember that the point of an email marketing plan is to build a reputation with your customer base. Never take shortcuts, aim for the wrong audience or use any kind of deception. The steps you take to create a successful marketing campaign has a direct relation to the reputation of your business.
To build an email list, place an option on your website for readers to sign up and start receiving your emails. Have a readily visible link on your site for people to request your email updates.
Create a highly targeted sales list. You can achieve this by having your best customers tell whoever they know to join your mailing list. If you make the mailing list sound like an exclusive tip line for only those interested in your topic, you’ll build a more targeted mailing list, while simultaneously making your mailings seem more authoritative.
Your subject lines should be short and sweet. If a subject line has less than 60 characters, it has a better chance of attracting attention. This means it will have a higher open rate than a subject that goes on for too long. Important information should be listed in the beginning, so attention is piqued.
You can keep in contact with your customers using email marketing. You will start seeing results with email marketing when you apply the advice from this article. Building your brand isn’t difficult at all if you know how to harness the unlimited potential of email marketing.