You have a small business or an online based business and are looking for some ways to get your name “Out There” and spread the word. Viral Videos may be a good idea.
Videos that are 2-3 minutes long that are full of helpful content [information] that spread by getting shared with others are viral videos. These videos get your name & face out in front of folks, they get to know you and trust your opinion if your information is good.
The video should be part of a series of educational materials about a general topic. In my case I would be doing them about entrepreneur related topics. If you are a baker you could do a series of videos related to baked goods. For example one could be: How to tell if the loaf of bread or rolls is fresh without tasting.
The educational information should solve a reader’s problem. There should be NO Sales Pitches in the video or it will not go viral and may even get banned for not being “family friendly” from many sites and from social media.
To get ideas and some research for your video you can do key word searches for trends or buzz words related to your business. Then develop a catchy title that incorporates the key word or buzz word in it. Then get into working with your script and visuals.
Early in the video you should be on camera talking about the topic then you can switch to slides and story boards to get the point across in bullet points with your voice explaining it. Some topics lend themselves to actual filming of the issue with your voice discussing the related information, or interviewing an expert in the field.
You can increase the odds of your video going viral through syndication in your specific product niche.
- There is a cost to this based on pay for performance or impressions model. Pay for impressions means you pay a specific fee every-time the page your video is listed on is clicked on regardless if it is played. The pay for performance is related to payment for prime advertising spots not just banner ads for your whole video. This may be pricey for some small businesses, but once it’s “Out There” it will get seen many times.
- There is a free way to do this also. If you find someone that has a blog or website on a related product but not in competition with your product you can swap video space on each other’s blogs or web sites. That way folks that find your friend’s site will see your video. Folks that find your site and see his video will appreciate the good related content you are offering also.
- Also free: You can post your video links on your own site or on your social media sites also.
People see videos and articles that they like or find value in and are delighted to share the information with friends. The thing to remember the focus is on content and NOT on a Sales Pitch. Friends will not share sales pitches with friends as quickly as good information. So go out and share information.