Simple Tips And Effective Email Marketing Strategies
Marketing should be done by all companies, but not all do it effectively. Email marketing is a proven, reliable method to increase profits. The following are some good ways you can drum up business using email marketing.
Don’t send spam emails promoting your products. If your readers are receiving messages that are unsolicited, they might mark your emails as spam. This is not only harmful to your reputation, but it can actually cause your ISP to block you or your email service provider to suspend your account.
Keep your marketing copy on a personal, friendly level. As with marketing in general, the more personal you are, the more likely a customer will trust you and work or purchase with you. For example, if you are aware of the reasons that they had for signing up for your emails, include that information in the message.
Send out emails that correspond to your target audience. Think of a way to entice them to have their friends join. You should imbed a subscribe link within your email. If your customers are forwarding your emails to friends, these friends may be intrigued by your offerings as well. This is another way to grow an email list organically.
Practice consistency. Your emails should all feature the same colors and company logo. Choose a font everyone can read easily. After receiving a few messages, consumers will begin to recognize you, hopefully causing them to pay attention to your emails. In email marketing, familiarity is a key aspect.
Always obtain permission before you contact your customers via email. Emails that are not wanted are likely to be regarded as spam, and people will tend to delete them or ignore them without caring about the content. Your ISP may take action against you as well because sending out lot of emails can be seen as spamming, which may be against their policies.
Don’t send emails to subscribers without their consent. Spam emails will diminish your credibility within your customer base. Some customers will be significantly annoyed and cut the connection with you altogether by bringing their business elsewhere.
Remember that your email list is meant to increase your business profits. Every email you send should be focused on making your readers want to buy something from you. You can do this by writing an email that offers information on a new product, that expounds unexpected benefits of an old product or that promotes a special new promotion.
Do not send more than 1 email a week to your subscriber base. Your customers, like you, have busy lives and probably receive many emails each day. If you send too many messages, your customers may just tune out your messages and only read the messages they deem important (and marketing messages are never deemed important).
Get an object lesson in how not to run an email campaign by deliberately burying yourself in spam. Get an email account that’s free and post your email address around the Internet. You will see spam coming from every direction. Learn from this spam to design email that look as professional as possible. By not spamming others, you immediately make yourself more credible.
Use passive and active feedback to make your email marketing efforts stand out. Ask what they like about your emails, what they don’t and what they’d like to see added, all called active feedback. Passive feedback is very subtle and may not even be obvious to your customers. Passive feedback involves the use of various tools that show you which links are being clicked on most often, and which pages are getting the most response from your site visitors.
Be sure that every email address you have is valid. Having erroneous emails that simply bounce back will just waste your time and effort. This will cost you time.