Make Great Video Marketing With These Tips
Anyone who wants to take their business to the next level should strongly consider video marketing. Before you jump in with both feet, however, you need to learn what others have found to work so you can get the best results possible. The tips in the next few paragraphs will get you off to a good start.
If you’re creating a marketing video, make it concise and short. Many people have shorter attention spans and wish to obtain the information they need quickly. If the information you are videoing is longer than 10 minutes, consider making more than one video.
As you begin to make more videos, your following will increase. When you consistently put up new videos, viewers will look forward to seeing them each time they go to your channel. As you cover more topics, you’ll attract a wider audience.
Marketing through videos helps maintain contact with clients. Let your customers know that they can send in questions about your business’s services or products. Use those questions to generate regular videos answering the questions. If you need to generate some interest, give people a chance to win a free product if they send you a question.
If you wish to promote something, then video marketing may just be the answer. People often want to know how a product works before making the commitment to buy it, after all. Seeing how products work is terribly effective at convincing people to buy them.
Work with several team members when developing ideas for your video marketing campaigns. Do not feel compelled to use coworkers. Friends and family can be a great source of creativity that often goes untapped. Put their names in the credits at the end of the video.
To make a good video, do not assume that you need high production value. You do not need a professional camera if your picture is clear and you use a tripod to prevent the camera from shaking. A fancy script is not really necessary either, nor are boatloads of confidence required. It is most important to just relax and let your personality shine through. In fact, you may not have to do this at all. There are times that PowerPoint presentations and screen captures are all that is needed.
Include an opt-in form on your video page to get people to sign up for your mailing list. Your viewers will sign up for your newsletter or subscribe to your social media updates after they watch your video if mention these campaigns in your video and make these links visible.
Don’t skip over the video content analytics. You can see how many times your video has been viewed and where those views are coming from. Any of these pieces of data can be a trail of cookie crumbs to follow to a deeper pocket of potential customers.
Promote your presence on other social media sites in your marketing videos. A YouTube user can be directed to Facebook, for example. Promoting your other sites will help drive business to them and vise versa. Linking to your videos through social media boosts traffic greatly.
You can’t just throw a video up on YouTube and expect it to go viral on its own! You must promote it using your website, social media accounts, and email. People have to know of its existence in order for them to know to watch it.
How do you know which videos work? You should not assume how valuable the video will be to your customers just by guessing. Actual numbers, though, give a far more accurate picture. A video that has been viewed many times but doesn’t generate sales is still good, but not as one that gets people to buy your product.
Remember to always share your video. Send an email with it to your family and friends. Post a link to your new video on your blog. Send emails that include the video link to current customers. Add it to Facebook, YouTube or other video outlets. The important thing is to get your video out to the masses.
Try to let your unique personality come through in your videos. Viewers will appreciate being able to relate to you. When people get comfortable with you, they are more likely to trust you and your product. Many customers appreciate the chance to link a friendly face to a company and its products and services.
You can use a video contest to increase your traffic and video content. This can be fun, silly or educational. User submitted videos are perfect opportunities for the viewers to take the stand and introduce themselves to their fellow peers online.
For people that want to sell more or reach more potential customers, video marketing could be the answer. You cannot have an effective plan if you do not have good information and a great understanding of it. Don’t forget these tips as you start to use video marketing.