Increase Your Influence, Impact etc in Your Online Business
You have an online home business, a product, a web site but business is not booming. I know it has been said that if you build a better mouse trap the world will beat a path to your door, but….
Even if you do have the best mouse trap or product, but if the world or a significant part of it does not know you or your product or your business exists you get nothing.
How do you become known? Answer: To be perceived as an expert not just a sales person.
- Show your face – get on the Social Networks – don’t be “salesey” though. Remember social networks are social – post about who you are especially related to your product.
- Write articles about topics related to your product – compare features of a variety of related products. Don’t push the sales just information at this point.
- Think about who you want to market your product. Then join a forum and make posts that are informational not sales oriented.
- Write an article about a problem that folks have that your product could solve – do it from a problem & pain & frustration standpoint. Don’t say that my stuff is the greatest. Say the specific features of your product address this common problem.
- Do some informational quick video’s and post them on social networks, your own blog etc.
- Get a mentor someone who is known in your field and work with that person. Emulate what they have done, but put it into your own words and style.
- Don’t sell, just share information, with confidence without talking down to people.
- See my previous post on Twitter Manners: http://drjill-live.com/?p=158
- Be approachable to those with questions.
- Remember that people would rather make a purchase from someone they trust and like.
- So be likeable!
- Check out other writers to see the ones you respond to well. They are not the ones that promote one product and sound like a sales brochure.
- Pick several related products or like I did in a previous blog chose a bunch of work at home positions. Then you do pros and cons of each. [Part 1: http://drjill-live.com/?p=192 Part 2: http://drjill-live.com/?p=203 Part 3: http://drjill-live.com/?p=215 ]
- Pros and cons should relate to promised benefits and potential problems. For laptops size of screen, type of mouse, features [CD & DVD]
- Compare apples to apples not apples to oranges! When comparing laptops do a comparison on the hardware capability the design that is or is not user friendly. Different software can be put into any [almost any] hardware.
- If you list the benefits and drawbacks of 5+ items the reader will get an idea that you are providing information so he can make up his own mind rather than a direct sale of one product.
- Your niche market should not be wide spread and generic. There is a certain type of customer you are ideally looking to find define him/her.
- See my “scattergun vs sniper” previous post for more information on this. [http://drjill-live.com/?p=308] But if forums are appropriate for your product, join then read.
- Make sure any info you post to the forum is informational and NEVER “salesey”. You should establish yourself as a person who has some good ideas and information a person of expertise in your posts.
- After a while, as an expert, you could make a post to the effect I’ve tried “A” and I’ve tried “B” and I find that the benefits of B outweigh the benefits of A [neither A or B are your products].
- Be careful not to spend too much time in your day in the forums they can be time wasters.
- Think of the end result of catching a mouse. Ugh.[the problem] There is now a product that entices the mouse inside snaps shut and you throw the whole thing away. [the solution] The ugh of dealing with emptying the trap of dead mouse and rebating it is solved with this relatively new product.
- All products are designed to solve some sort of problem or improve a situation.
- State the uncomfortable problem well to get attention. Then show in detail how a specific product solves that problems – feeling better. Then the action step of click here for more info or buy now.
- This approach can be blended well with the comparison articles when appropriate for sales.
- This approach does not bash another product, but explains how your product solves a painful problem.
Mentors are worth their weight in gold: These are the folks who “have been there, done that and are successful experts in their fields.” For more on this see my post on Mentors: “Why You Need a Mentor” [http://drjill-live.com/?p=552]
- You may be fortunate if you are affiliated with or working for a company that actually has a mentoring program in place.
- If you are not so fortunate or you are marketing your own product you can still have a mentor. You will just have to do some homework to find one.
- Look online to who is successful, who exudes confidence and expertise without sounding fake or like a sales pitch. You could emulate what they have done translating it to your own personal style.
- If you find someone who you would like to have as a mentor and that person offers a course of interest, take the course that can open up a line of communication.
- If that person has a contest or challenge to do something business related enter it. You may just win and that will open the door to dialogue.
- Don’t come on like the proverbial :used car” salesmen! [No disrespect intended – I am referring to the stereotype of the worst type of sales person not a specific job.]
- Be more than sales, be an expert someone who provides quality information, gain respect.
- Being a human being who happens to have expertise will go further than knowing all the “sales tricks” in the book.
- Let your piece of the world, your niche, know you are there to help with their problems.