Do NOT Be Confused About Email Marketing!
Unfortunately, when someone hears the term “email marketing”, the word “spam” comes to mind, which is really off-putting. It’s up to you to create email campaigns which are so enjoyable for your customer that they not only look at them, but they also act on it. Read the article below for some great methods that you can apply today.
Only send emails to people that you know. If you mail those that are not familiar with you, your emails will be taken as spam. They will wonder if they know you and whether or not they care about what you’re offering. This can make them delete your emails and waste your time.
Do not send emails to random addresses or people who have not authorized you to do so. People generally see unwanted emails like spam and delete or ignore them without taking the time to read them. ISP policy violations may also occur if you send mass emails to people who don’t want them.
In order to ensure that every single customer on your list has given their permission for you to email them, you should have customers opt-in to your list twice before you send the first email. Although it is an extra step for your customer, you can be more confident that your customer is genuinely interested and it also reduces the risk of trouble with your email provider for spamming.
Limit your marketing email messages to only one each week. It is likely that your customers receive many marketing and other messages each day. If you send too many emails, people will skip over them, and you won’t reap the benefit of your hard work.
Ask your customers for expressed permission if you want to send them email messages. Failure to do so can lead to you losing customers’ trust and it will tarnish the reputation of your business. You may also find yourself blacklisted by some ISPs, making even bigger problems for the campaign and business.
It’s an excellent idea to have a link where customers can unsubscribe from your email listing. Do not leave readers without an easy way to opt out of your mailing list, and do not make it difficult to find. It is important that your customers feel in control and that they aren’t being forced into anything.
Remember what you learned in this article, and use it to create a powerful email campaign, always thinking about your customers. What are they hoping to see? What reading material would interest them? How can giving them what they want turn into sales for you? Find your answers in the information above and then get ready to watch your marketing campaign succeed!
For lead generation strategies to get started: www.DrJill-Mentor.com