Jump Start Your Article Marketing With These Great Tips!

Jump Start Your Article Marketing With These Great Tips!

articleIn order to boost sales and attract customers, take the time and learn the proper way to address them. You don’t have to have a business degree to effectively understand and use tools like article marketing.

Move away from rigid AP style rules and grammar regulations when writing articles [content] for search engine optimization. This can help you make more SEO-friendly references within a blog, description, or article. You will have to follow AP rules for content that flows, but reduce the restrictions to generate improved results from search engines.

Controversy is a great way to boost readership. Pick a known brand or person and get some arguments started. This helps you get more publicity since others will then link your personal blog article. If you take the time to edit for content quality (as you should), your blog article will be revived instantly, and you’ll boost the appearance of authority.

The very first paragraph of your articles should be the highest quality. Search engines and readers both believe that the very first paragraph in an articles is your most important paragraph. If you put the best and most relevant information in this paragraph, you will grab the reader and search engines attention. Do not give up all your information, but give them teasers to keep them interested in your article. You hope they read the entire article, after all.

articleA compelling call to action is essential. As you finish an article, be very clear about what you’d like readers to do next. Give them easy, direct ways to do this. If your readers are given such easy access, they will be more likely to act on it.

One important tip for article marketing is to add the information to your own site and index it before sending it to directories. Due to this, your article will be indexed in search engines and have added traffic to it thanks to the other articles.

Be sure to submit lots of articles. Posting articles on a blog requires consistency. If your aim is to promote a certain keyword, you should submit many articles that contain that keyword. If your keyword is competitive, you must submit at least five articles to the directories and ten to public blog networks. You should then make fifty posts on private blog networks to secure a high ranking for your article marketing.

Never resort to automatic writing services, as these can create poor quality articles. While you can generate many articles quickly this way, it doesn’t mean they will be of high quality. A lot of services won’t even provide you articles with proper English. Writing content on your own is a much better option for personalized articles.

Use a promotion chain by using one article to promote a second article. One handy trick is to link to past articles whenever you write a new piece. If your article is full of advice or helpful information, this is considered acceptable. Do not try to be humble when advertising to your customers.

Need some article inspiration? Look through the news to find good ideas for your market audience. You can create an email alert at most news aggregators sites that will alert you to new stories in your niche. When you use fresh news, you are ensuring that your article will interest readers.

When writing articles, it’s important that you craft your individualized style. You want your personality to come through in your article writing. You also need to stay away from sounding like other authors because people may start to question your credibility. This can make you lose out on money.

Develop a unique voice that makes your content stand out. Use the words and phrases that you would typically use because that will sound more real than if you try to make it more sophisticated or scholarly. Make sure you write what you know so you can comfortably sound like an expert on the subject.

Unique content is the most important part of article marketing. Google tends to rank newer articles at a higher level. You needn’t spend a fortune on writing articles; there are many writers out there who offer affordable content creation.

articleThe way to cultivate a reputation for expertise is not to tell your article readers that you are an expert. Your content should speak for you and your abilities, so take time to produce and publish nothing but the best content. By doing this, you will be using the best way in proving your ability to your audience.

If you have a lot of articles about the same topic, you might consider publishing an eBook which contains all of them in a handy guidebook. This will be something you can use to better promote your product or service. This eBook can later be used as a free guide to help you develop an email newsletter listing for your readers.  I did this with my kindle eBook:   Online Business Ideas – 5 Keys to Selecting Your Online Business

Now that you’re aware of what it takes to effectively market your product, go on and do it. Experiment with several marketing techniques to keep your campaign fresh and to see which offer the most effective outcome.

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Advance Your Home Business With These Tips

Advance Your Home Business With These Tips

home businessJust like with all other things in life, beginning a home business can be a lot easier than you realize as long as you have adequate advice. You’ll find information in this article that will make it easier for you to start a home business of your own.

Driving can be written off if it’s for business. Travel expenses, regardless of their distance or frequency, are completely deductible for you. You DO have to be able to show that the trip was required for the business.

If your home business is going to be your first source of income, make sure to build a Plan B just in case. You should have plans ready for any type of web hosting issue or a product. Planning for bumps in the road will help you from crashing and burning when something bad comes up.

Always go out of your way to make your customers happy. Try to do something more for you customer by including a thank you note or a small extra item in their package. This will show them that you value them as a customer. Customers love getting free things and enjoy being shown appreciation. Make it known to your customer that you appreciate their business.

Join a couple of discussion groups and forums that discuss the topic of home business. Using a search engine on your computer should narrow down some that are applicable to you, and they are a great source of information. There are lots of online articles and blogs about home business that you can find to be useful.

You will need to be determined in order to run a profitable home business. If you have the land, consider building an office space on your property. This is beneficial in the sense that you will not have customers entering your personal space and the local government may have stipulations requiring it. This will allow you to save money that would have been spent on paying for office space to rent, and you’ll also save on gas since you won’t need to make a daily commute.

Do make sure to check your local zoning laws to see if you can build an additional structure on your property or add a wing to your home for your home business.

When setting up your home business, be sure to have a properly written business plan. Even with a small business, you need to document all of your goals, strategies, and resources. Following a business plan helps you stay focused as your company grows.

home businessSelf-promoting is the key to gaining exposure and building your home business up. When you own a business, you need to be able to speak about how great your business is and what it can do for others. You need to be sure your customers or clients feel your products and business provide excellent value. Being great at promoting yourself can put you on the path your successful home business.

If you run a home based business such as a daycare, you may need to have additional staff members ready to help. Without sufficient staff, you will have difficulty caring for the children properly and providing for their basic needs, such as making sure they eat, take a nap, behave appropriately and other basic tasks.

Go with a brand name that is both memorable and significant. Your brand name is the first and last thing that people will remember. Try to create a brand name that contains a quirky or inspirational story attached to it. Having a really good brand name helps you to ace that all important first impression for your home business.

When trying to pick a product to sell for your business, find something that you would regularly use. Other people will also be looking to buy something that solves problems they encounter on a daily basis. If you come up with a viable solution to a problem that you deal with, your product will most likely be successful.

Compare your new home business to similar businesses in the area to determine what kind of price points you need to set up to stay competitive. Use that information to establish your own rates. Charge the price that you think your efforts are worth.

You need to have a good plan for your home business in place before you invest money and time on it. Create your plan and then take it to a professional consultant for additional advice. Their analysis will be objective and productive. A solid plan will allow you to get down to business quickly and efficiently. When your business is up and running, you can refine your home business plan as needed.

home businessOne decision that is important is the name of your home business. When picking a name, don’t just think of marketing potential. You will see your business name more than anyone else. Make sure the name you pick is meaningful to you, a name you can take pride in.  Also be aware of the double meanings in some words.  If you are more mature, run the name past someone much younger as they are usually more slang language literate.

Tons of people want to start a home business. You cannot succeed if you don’t have good information and knowledge on hand before you start a home business.

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The role of a boss is not control?

The role of a boss is not control?

BossI recently read an article in the New York Times about the co-CEO of Birchbox.  And I wanted to share my thoughts on it with you.

Many leaders focus on the activity of “doing” and don’t delegate well.  No I am not talking about the leader that can not or will not delegate, I am talking about something else.

To quote part of the article:  “The role of a boss is to help people to take control of their lives, says Katia Beauchamp, co-founder and co-CEO of Birchbox. You can’t take personal responsibility for each of your charges; all you can do is give people the opportunity to help themselves, Beauchamp explains. “I’m here to set you up for success. But you’re driving. I can’t drive all your cars. There are too many of you,” she says.”

I agree that the CEO and Bosses and Up-lines should focus on providing the vision of the “big picture” then providing the tools and the opportunity for workers to help themselves.  Most workers, whether in a “job” or starting their own business online, want to succeed.  They will strive for that successful match to the “big picture” if given the right tools and the opportunity to use them creatively.

That is the great thing about SFM:  We are shown the “big picture” right up front and provided systematic education and tools so we can make it happen.  Many other online companies just provide the outline of information with some referrals to some tools.  SFM goes beyond that and has a whole system of education for the beginner to progress to expert.  Just like the elementary education progresses to a full blown University of information.

The question is now up to you.  Are you ready to take responsibility for your life, your success?  If you answered yes then you are ready for the training and support provided.  We offer a bit of this information and training for free – to show you a bit of what is ahead for those who truly want to take charge of their lives.  Step up and look for yourself.  

Here is the complete article about Karina Beauchamp of Birchbox – she is an inspiration


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More Than Myspace: Using Social Media To Market Products And Services

More Than Myspace: Using Social Media To Market Products And Services

social mediaIf you are becoming disheartened about your monthly statistics, consider including social media marketing as a method of advertising. Often, taking a new approach is what will get you back on the road to success. Social media is an affordable, accessible and simple way to get your message out to thousands of people at once. The following tips will help you get the most from using social media.

Don’t forget that social media is first and foremost a conversation. Getting feedback from a customer is the first step to starting a conversation about improving your business. So go ahead and pay close attention to any feedback you get from customers, and reply to the best of your ability. You can serve them better, and improve your business’s performance, by cultivating a genuine interest in what your customers want and need.

Send invitations to every person you can think of when you launch your social media campaign. They may not be interested themselves, but they could be links to other potential clients and customers. It also helps to make people aware that your business exists and has a social media presence. .

To get a large following for your social media marketing, do not just push products. Fill your social media posts with interesting and informative content related to your niche, such as stories, articles and links. Running contests, asking interesting questions and displaying intriguing pictures are other ideas for possible posts. Find ways to get your social media followers engaged and involved. Product engagement is preferable to simple product placement. Make it a goal to identify with your customer’s lifestyle, so that they will identify your product in a like manner, rather than viewing it as yet another thing to spend money on.

Reach out for help from professionals when it comes to establishing your social media presence. This will help you to tap into the expertise of some of the best designers and consultants in the business. It will cost money to hire these consultants, but the price is worth it for a winning strategy.

Regardless of it’s general form and purpose, one facet your social media campaign must include is habitual rapid and professional response to all comments, inquiries and reviews. This very thing can distinguish whether or not your social media marketing is successful. It is particularly important that you respond to negative reviews and comments posted in social media. If you don’t, negative posts will take on a life of their own. You can actually use them to your advantage if you address the concerns promptly, and alleviate doubts in a thorough way.

Talk to your social media customers on a regular basis. When it is appropriate and relevant, leave comments on a customer’s blog or Facebook page. This does not mean jumping in on a personal exchange, but it should be aimed at issues that are relevant to your product or service.

If you are a Twitter user, it is important to take advantage of options such as automatically tweeting your new blog posts, to keep your followers constantly updated. You can also link to quality blog posts from other bloggers which match the topic of your feed. Not only will the bloggers enjoy the extra exposure, but your social media followers will appreciate the great content that you share with them.

Never forget to add the appropriate tags when using Twitter for posting purposes. Tags use the # sign, and using them lets your content show up for certain groups. Be smart with your social media tags and tag groups that are likely to be interested in your product or service.

social mediaEach time you upload content to YouTube, make sure that you link to your site in the video description, and check for Facebook and Twitter buttons by each video, as well as on your channel’s page. Getting YouTube users to follow you on Facebook or Twitter is particularly interesting because they are more likely to share your videos.

If you don’t fully understand the needs and interests of your potential customers, your marketing campaign won’t be successful. It is necessary to discover why they use social media, how often, and what sorts of content they like best. Then give them what they want and need in your social media postings.

social mediaMake tracking your site a priority. Compare your progress, including number of followers per week and number of conversions, to industry standards to see how you are doing. Examine the link between your social media actions and your statistics. Figure out which decisions had the best results so that you can improve your strategies. You won’t know if your social media marketing campaign will be worth the time if you’re not keeping track of results.

Adding a social media component to your business marketing plan is very simple; just do it. Once you choose to start such an effort, continuing to educate yourself in trends and techniques will take you far. Success in social media marketing relies on putting forth a consistent effort. The information you have just read will be invaluable in that effort.


Learn How To Succeed With Affiliate Marketing

Learn How To Succeed With Affiliate Marketing

affiliateThere is little cost involved in starting an affiliate marketing campaign; therefore, it is very attractive to small businesses. Part of the reason is because you, as an affiliate, don’t have to buy, ship or handle any product. It’s not as easy as it seems, however, so if you want to make a living through affiliate marketing, you need to know what you are doing.

Learn how a company tracks orders made off-site before you choose an affiliate marketing program. If the company is not careful with their tracking, especially on phone orders, you may lose commission.

Let your customers know you are affiliate marketing and know the effects of telling them. Always remember that honesty trumps everything. This definitely applies for affiliate marketing. When you show your customers the reasons you use this type of marketing, they will probably be more responsive.

Make sure to go into partnerships with affiliates who offer the products and services you’re looking to sell. Using a variety of affiliate networks increases your chance of earning more income. Being selective about your affiliates will provide some assurance that you will be able to work effectively and comfortably together for a long time.

Funnel your advertising through like minded affiliate sites that are targeting your preferred customer niche. If you are an affiliate for golf clubs, consider advertising through a travel agency that has golf related tours. Visitors will appreciate the choice you present them by providing multiple purchase links for closely-related products.

While there are affiliates that accomplish various tasks through emails, you can spend countless hours simply staring at your inbox. Instead of going back to your mail box, write down the task you are supposed to accomplish. This is a great way to save time and be organized.

If you are working with the most common products, you may have trouble selling. Although you should always market high-quality products, keep in mind that high quality does not automatically mean great popularity. Choosing very popular products means you will be in fierce competition with other affiliates. Profit may not be a possibility unless you are very creative [but honest] in your affiliate marketing strategy.

Too many affiliates overdo it to become “super affiliates.” They sell too many products in too many industries to be truly effective at what they do. Maximum results do not exist. It’s just a matter of finding the techniques that give you results.  Much better to be an affiliate marketer of a few products that you can promote well than to market a huge number of products with scatter gun advertising.

affiliateTo help earn money, affiliates like to use text services for mobile marketing. Although it is still a new service, thousands of affiliates are already using it to their advantage as a convenient way to keep their consumers updated on any new products and services.

Be aware of the types of affiliate products you are linking to before actually making the commitment. It make take some trial and error to figure out the right placement for your affiliate links, but when you find the sweet spot, you will be rewarded with higher earnings.

You can make good money through affiliate marketing, but that is only the case if you know what you’re doing. You should want your site to rank high in search engines. The higher your ranking, the more visibility your site will get, which leads to more money.

You should always include a deadline with your affiliate products so offers cannot go on forever. Deadlines can help encourage visitors to make their purchase more quickly. This can be a great way to increase sales.

Be wary of vendors who want you to utilize their tracking system; in many cases, this is a scam. Avoid this mess and seek out a professional and reputable tracking system.

To be a good affiliate marketer, you should write a newsletter that makes users more likely to want to be on your site’s mailing list. Before the advent of internet marketing, emails used to be a novelty that people enjoyed receiving. Now with the influx of spam you have to e very careful about how your newsletter is designed.

Do not rely on a small number of affiliate partners to keep your entire campaign afloat. Use diversity in what you offer and who you work with. A portfolio that contains affiliates and products that is spread well will help you avoid heavy losses if you need to drop something when it quits making profit. If you feel you can handle more products, feel free to put more up!

Try not to use pop-up ads, instead use pop-under ads. Most browsers block the pop-up ads, so your prospects may never see them anyway. Pop-under ads are showing a growing trend in positive results because they are being seen more often.

affiliateTake care not to jump to the conclusion that a program offering 100 percent commission is fraudulent. Read any fine print you find, no matter how large the urge to reject it right away. A 100 percent commission is generally offered because they keep the subscription costs while you pay upfront sales costs. These can make you a lot of money, so make sure to read the fine print very carefully on offers like this.

The goals that you have should always go beyond just having a sustainable affiliate marketing income. Always reach higher and higher and always put in the hard work. Bringing everything to the table daily takes discipline, but the potential payoff is high.


Advice To Improve Your Business Leader Skills

Advice To Improve Your Business Leader Skills

If you are truly committed to growing your leadership skills, the right advice is important to have. This article is going to assist you with becoming the leader that people are looking for. You should have a much better idea of how to become a leader after reading the following article.

As a leader you must communicate your team’s vision. Try using your mission as a compass and integrating the company values into your everyday leader experience. Let your team understand the big picture and how they are contributing specifically. This will also help you find a direction and build stronger connections within your team.

If you want to be a good leader, be honest. Leaders should always strive to take people in better directions. When you’re honest, the people that you are leading will see and appreciate that. Stay open and honest and your team will return the favor.

Great leaders are inspirational and they welcome creativity. Thinking creatively helps goals and businesses to succeed. Good leaders try to explore all the possibilities and follow their curiosity. Consider new ideas even in situations where they won’t help you short-term. Your belief can lead and assist others to create new concepts within the project.

Honesty is crucial for a leader. If your team doesn’t trust you, they won’t work well for you either. Always remain trustworthy and honest. People will respect you in a leader role if they know you’re reliable and trustworthy.

Recognizing talents in others is a sign of a good leader. This helps you realize who to choose for certain tasks and where to position people. This strategy works if you are hiring people or contracting someone to do a small job.

Focusing on your team is very important as a leader. Inspire them and encourage them to be motivated. Instead of focusing on completing every small task, focus on energizing your team into performing better.

Leaders always convey an air of approachability. Some people think that using fear and intimidation is a good way to lead. That is not the right path, and you will be loathe to find success that way. Part of your position is to ensure your team performs well, so ensure that they know that your door is open.

Give incentives for well done work. These are salaried employees quite often, but incentives can make a major impact on productivity. If your employee goes way above their call of duty, make sure they see that you see that and try encouraging that with a type of gift or bonus. Being a cheap leader is a good way to not have good employees.

Your decisions as a leader are crucial. Who do you trust to delegate responsibilities to others? What type of person do you hire to fill important job roles? All those decisions cause others to see you in a certain light. Choosing favorites and forgetting to reward individual accomplishments can reduce morale and undermine productivity.

Be a good listener. Being skilled at hearing what is being said is a great skill for a leader to have. Understand what your team is telling you. Listen to their praise, but listen to their complaints as well. Listen to their opinions about both the buyers and the products. You may be surprised at the amount of things you learn from just listening to others.

To be a good leader, it’s a good idea to learn how to listen to the people who work for you. And I mean REALLY listen – restate their comments to demonstrate your comprehension to what you have heard. They can give you valuable input to your ideas and and help you see potentials that you may have seen yourself. Once you’ve listened to what their ideas are, expect success.

Don’t be obsessed with winning everything. Due to the incredible amount of data that is available to you because of new technology and the Internet, it becomes simple to break it all down into lots of numbers. This is a great way to know your goals, and to see how the progress is going. Rather than focusing on just the numbers, it is important that you first teach employees how to succeed and develop that winning attitude. Eventually, everything else will fall into place.

Find out how you can write in an effective way. Being a leader involves more than your vision and the way you hold yourself. You also have to show others what you mean through words. If you write sloppily, with poor grammar and misspellings, then it’ll be hard for your employees or partners to take you seriously as a leader. Remember this and pay special attention to how and what you write.

Have an open mind as far as improving leadership skills goes. You always need to enhance your traits as a leader through workshops and classes. New methods are always coming along, and you can always learn something about leadership. Make sure to keep yourself up-to-date.

Great leaders regularly demonstrate the skills necessary to improve the world for all. Build on your strengths and improve on your weaknesses. Keep all of this knowledge in mind to become the best leader possible.

Interested In Network Marketing? Don’t Skip This!

Interested In Network Marketing? Don’t Skip This!

network marketingWith the current state of the economy, working from home is more practical than making the attempt to find an additional job. Although operating a small business can be difficult, network marketing offers the potential to earn extra money, connect with other people and improve your quality of life. This article will provide you with a few key ideas that are intended to help you begin a successful network marketing operation.

With a negative approach, network marketing can become a game of life-or-death competition to sign up as many people as possible. Instead, try to focus on how your network marketing work can help people.

A website, even something as simple as social networking, is a great way to start network marketing. Posting a lively, interactive blog that is updated often will frequently draw lots of visitors. In addition, establishing your own website and social media presence will be a great springboard for your marketing efforts. Your network will grow more quickly if you establish your online presence in a social setting.

Remember a well designed and active blog helps too.  If your blog is the home page of your network marketing website the search engines will find it more quickly if you blog often [daily or at least 3 x a week.]  If you post some of your blog articles with an enticing picture on your social media page you can attract visitors to your network marketing site.

If you have a unique and different niche you might not know who to market to or know where to find the people who might be interested. Everyone makes their own decisions, but they still must have options and alternatives from which to choose. Share your information through a variety of network marketing strategies and split test to see which presentation attracts actual buyers.

Become a leader in network marketing. Choose a creative course of action. If you have a great approach, you will attract lots of good traffic to your network marketing website. You might also inspire your competitors to imitate you. Try to find a specific niche for your network marketing business, rather than copying someone.

network marketingGain as much knowledge about your product as possible. Your audience will immediately notice whether or not you believe in your product based on your expertise or lack thereof. Believing in your product wholeheartedly can really increase the numbers of members who join your network. This will also help you give reviews filled with honesty and sincerity that will be appreciated by potential clients.

Embolden your networking contacts into holding sway over the conversation. The more you understand your audience, the more you can focus your advertising efforts. You know their needs, wants, fears and dreams, so you can direct your market to them.

When planning for an emergency, take what you spend each month and multiply that by nine. This might seem like a large amount of money but network marketing can boost your sales enough so you can afford this emergency fund.

Work up a budget for each month that you know you can stick with. You need to know how much money you can realistically invest in your business so that it can continue to run strong. Remember that budgeting is important to your business’ wellbeing as well as your potential for profits.

network marketingImitate those who are successful every chance you get. Look up to the leaders in your organization. Determine what makes them successful, and create strategies based on what they have been doing. Repeating their successes will help you improve your skills. Learn from your mistakes and others’ successes.

Think outside the proverbial “box” whenever you are writing copy. Comprehensively cover everything!

You must think about your budget for network marketing. This will ensure that you have enough money to run your business, as well as enough to expand your business. Be specific when you create your budget and you will have the information you need to spend your money in the most profitable way possible.


Who the heck is Dr Jill???

IMG_9345Some folks have asked who is Dr Jill?  Never heard of her, what does she stand for, is she trustworthy or just another online scam artist, etc.

Those are just a few of the comments I have had in the past when contacting people about my business.  As my business is expanding, and I am reaching out to more people in this busy online marketing business more questions may arise.  So I thought I would take a blog issue to give you some insight about  me – the real me behind these blogs.

My Bio:

In 1983, my first husband died and I became a widowed Mom of 2 daughters [10 yrs and 7 ½ yrs].  Before the children had come I had been an executive secretary, a career that I hated and felt smothered by.  Before my husband died I supplemented his Social Security Disability Income by decorating cakes, doing furniture restoration/refinishing, and altering clothing.  Things that I could do to make money without leaving home.  After my husband died, I did volunteer work in a variety of healthcare situations.  I had a hunch that I belonged working in healthcare and wanted to figure out where.  I loved my volunteer work in an Occupational Therapy Rehabilitation Department and looked into what it took to do that.  In 1990, I graduated from the Universityof Pittsburghwith a BS in Occupational Therapy and minor in Psychology [GPS 3.75 not bad for being out of school 17 years and taking all those medical level courses.]  I started working for a Rehabilitation Agency and loved it.  I realized that the psychology background I had was geared for a mental health hospital rather than counseling type help for patients with physical issues.  So I enrolled in California University of PA to get a couple more counseling classes so I could be a better Occupational Therapist.  Curiosity and the need to know more caused me to actually graduate with a MS in Counseling Psychology [GPA 4.0] in 1997.  I did become a better Occupational Therapist.  In 1996, I started my own Rehabilitation Agency and provided therapists [PT, OT, SLP] to 14 home health agencies.  By that time oldest daughter had graduated from college was in graduate school.  Youngest daughter had completed some college, was married and starting her own company.  Some federal health care regulation changes happened that caused some cut backs and I decided to grow more so I was continuing my formal education.  In 2000 I met Jim, who came dancing into my life with his kilt swinging – we met at Scottish Country Dance in Pittsburgh.  In 2003 I got my PhD from the UniversalLifeChurch, Modesto CA to enable me to focus more on counseling.  I did some independent counseling, consulting in the health care field.  More health care changes and I felt that it was time to apply some of the “adaptability” that I had been preaching to my patients for years and took the plunge into online marketing.  There were several attempts that failed.  The failures were due to lack of good planning and sequential education – most of these had good products, but their training was a couple of meetings with your upline and making a “list of friends and family” to talk to.  That was not working well at all.  I joined Carbon Copy Pro [a Jay Kubassek company] followed him into ProU and into Six Figure Mentors [SFM with Stuart Ross] and the DigitalExpertsAcademy[DEA].  I am delighted to be where I am now as I feel confident growing my business and helping others to grow their businesses with the excellent training and tools.  And the bonus is that I am perusing my passion while working.

My Core Values:

  • I am honest in my interactions with others and expect the truth from others. I do not make an idle promises or threats in business or life. What you see is what you get – no fake stuff.
  • I am very organized, I do my best work with a plan – I prefer to have things in their place to avoid distractions.  I enjoy creating or following organized step by step directions in a plan that flow together towards the end goal.
  • I am compassionate with other people’s situations and problems.  That was a quality that has served me well as an occupational therapist and a counselor.  I know we all make the best decisions we can for ourselves, but sometimes these decisions do not have the expected outcomes and people need support not judgment during these times.
  • I am determined [rather stubborn some say] I focus on my goals and work steadily towards them.  I will seek out information and a team to reach those goals.
  • I am independent in that I will pay my own way – I will always be able to say “I did that!”
  • I take responsibility for my actions [wise and unwise] – I make no excuses.  I may have reasons for my actions, but no excuses.

My Passion: 

When I was searching for a health care profession, I did not realize what my passion in life was.  So when I decided to shift into online marketing as a part-time to full time career, I had some problems.  Not only was there no training – remember I was used to sequential technical training for my therapy career and had the belief that was the way it was supposed to be – but I was uncomfortable smoozing others into parting with their money that sales seemed to be.  I worked through a lot of journaling with my psychology books in hand to assess and get to the bottom of “what I wanted – what made me happy”.  Without boring you with all those details, I will just jump to the finish line.  My passion in life is helping others reach their goals.  That was the reason I was such a successful therapist with neurological and orthopedic specialties and the reason I would succeed in online marketing of educational products. I would not be selling but showing the way for other people to reach their goals!

So if you relate to my values and my passion in life, I would like to have you as a friend.  Whether or not you want to join my business is not the issue – surrounding myself with like minded people is the issue.

Friends on FB:  https://www.facebook.com/drjill.sm

Follow my business page for more information: https://www.facebook.com/drjill.works.online 


How To Have The Most Success With Video Marketing

How To Have The Most Success With Video Marketing

videoOnline business competition is ruthless these days. Your business needs all the assistance it can get. Have you utilized video marketing in your business campaign? The piece that follows explains how video marketing plans can be launched on behalf of your business.

Many Internet users go online to learn how to perform a task. Videos which are educational will be found by people who want to learn that thing, and if it’s tied to what you sell, you’re golden. When you are recognized as an authority in your field, viewers will be more interested in hearing what you have to say.

Do not ignore YouTube. This is the starting point for your entire campaign. It doesn’t cost anything. Not only that, but YouTube is the number three website, in terms of number of visitors. It’s the second most-used search engine and the top video hosting site.

If your videos are about a product you sell, make sure to include a link in the video description. If possible, include this link in the video player. This way, this link will be there in case people end up sharing the video somewhere else.

It is always wise to make a request of viewers within your videos. This is known as the “call to action” in online marketing lingo. If you wish for your customers to register for a newsletter, then request that they click on the link provided in the description of the video. You just have to make the process easy for them.

If you get asked a question quite a few times, creating a video to answer it is a good idea. The text FAQ has been a mainstay of websites for years now, but plain text is so 2000s. The video format is more likely to be watched and remembered. That way, viewers can choose the method through which they will get the facts they want.

If you aren’t good at making videos, let others do it for you. Hold a contest with prizes where people can enter their own videos. A video of someone using your product is an excellent promo.  Let customers know ahead of time that the winning entry will be used to promote your business.

Spend the money to buy a video camera tripod in order to make more professional-looking videos. You should always steady your camera. For your videos, you’ll need a steady camera with good angle work. If your video looks amateur, people will pass it by.

videoUse moderation within the comments of videos on popular websites, such as Youtube or Facebook. This will allow you to weed out the negative comments, which others can read and judge your business upon. If you cannot moderate comments on the videos, you may want to disable them.

Brief videos are more favorable than those that are longer. The optimal length for a video is around three minutes. If you go on longer than that, viewers are more likely to click away. A five minute video is pushing it, but it can work if you have very interesting content. Short and sweet videos are best.

Don’t strive for perfection. The highest quality equipment is not necessary for good marketing. Most of the time, just using the computer or tablet that you have and its software does the job. Also, a good camera phone can also come in handy. During your videos remain professional and provide relevant content that your customers will want to see.

Make sure you keep track of your comments to be more successful with your video campaign. Many people will use the comment section for questions about your product, and you will need to answer them quickly to get their business. So use the comments section of your video page wisely and take advantage of comments offered.

Always use professional translators for languages you don’t speak. Going the cheap route, or worse, stumbling through the words yourself is next to useless. When your videos have the proper translation, your select customer base will understand it better and respect you for your efforts.

Your videos must always convey authenticity. The more real you appear, the more likely your viewers will be to respond in a positive way. If you don’t appear trustworthy, viewers aren’t likely to enjoy or share your videos amongst their friends.

Share your videos on other sites in addition to YouTube. While YouTube is a necessity, you also want to make sure your content is available to users of other sites as well. All you have to do is ask your customers to answer a survey about your video content.

videoSome simple advertising topics should only be around 30 seconds or so, but more informational types of videos are better at a couple minutes or more. It’s easy to catch anyone’s attention online with a quirky message or interesting title. An additional 30 seconds of video content only makes the process even more concrete.

An effective video marketing campaign will help your business in many ways. Being able to have a professional online presence is one great benefit. Sit down and develop a strong video marketing strategy. Your business is sure to reap the benefits in no time.


Internet Marketing – Learn How To Attract More Visitors To Your Website

Internet Marketing – Learn How To Attract More Visitors To Your Website

For a person with a drive to succeed and a lot of self-motivation, getting into internet marketing may provide great business opportunities. There are some intelligent ways to go about network marketing in order to win.

internetCreate an easy to use “Link To Us” link. Those who have websites that complement yours will gladly add your link to their site. That ensures that visitors to their site will see, and perhaps click, on the link.

Try to make a subtle, non-flashy website. Once a visitor is at your site, you literally have 5 seconds to intrigue them and make them stay. Any longer than that, and they are sure to click away to another page.

Long before site ranking becomes a concern for you, you need to build yourself an outstanding website. This is a crucial initial step for any online company. If you have a good website, you will have less work in the future.

To convince your audience before they buy the product, send them to a content page that presents content about the product such as a video. This will arm them with more information about what you want them to spend their money on. This tells them that you are just supplying information; the choice of whether to buy or not is entirely up to them.

Believe it or not, everything you need for a successful internet marketing career is already at your disposal. There is no need for expensive software or other tools that promise the world; you only need to utilize what you have learned. Just work hard and imagine what you can achieve when you are marketing yourself.

internetOrder checkout pages should include special deals. For instance, a customer may add one of three specified products to the order at half-price as a “thank-you” for their business. You can really thin out your extra merchandise and boost your sales by doing this while simultaneously promoting goodwill from your customer who will feel he or she is getting a really great deal.

Provide easily understood and content-driven content on your site. Your main goal should be to teach the viewer about your product in a timely manner. Don’t pad or fluff; stick to stating the essential data that the customer needs to know.

To make your internet business a success, take the time to evaluate the competition. Analyze the other websites and identify what improvements could be made to them. Capitalizing on the weakness of your competition by promoting your own ability compared to the lack of theirs will help distinguish you in the eyes of would be customers.

A unique way of doing internet marketing is to use image searches. When you have relevant photos on your site, the interest in your site can be increased since you are not relying on text searches only. You will find that more people will stop at your site and look around. You will build familiarity with the brand you are selling, and raising the chance that these people will come back often.

Be sure you are up to date on all the services and features the Internet has to offer. Things change quickly and constantly in the online world, and vast numbers of potential customers can suddenly flock to a site or a service that didn’t exist a week ago. Keeping tabs on where the users are will allow you to market more effectively.

A clean, easy format makes it easier for links to be seen. The format can make your site visible and helpful to visitors most interested in what it offers.

The best part of a solid marketing strategy is having solid content. Your content should be frequently reviewed to ensure that it says what you want it to say. You may also want other people to look over the content. A fresh set of eyes and a new perspective can be invaluable. Finally, run all of your content through spelling and grammar checkers to make sure that no errors remain.

Use high resolution images to showcase your products on your website. Potential buyers will appreciate the fact that they can clearly see the products you are selling. There should also be an area where clients can add their own photos of products. Before and after shots can be an effective selling tactic.

directory with phone imagesIf you have free material, consider advertising it on sites or directories that showcase free services and products. For instance, if you’re giving away an e-zine, you should submit this to as many specific e-zine directories as you can find. Make good use of the wealth of free sites for dictionaries and article directories as well.

You will avoid a lot of disappointment if you think of your Internet marketing project as a hobby rather than a full-time occupation. You may want to turn it into a career if it turns out that you are talented in this area, but when you are just starting out, it should be seen as something fun rather than something that is profitable.

Use these tips wisely in your business practices. These ideas can form a rock solid grounding for your success in network marketing.