Secrets of Online Marketing #3

Article writing and News Releases are the topics of the third in my series of posts about how I market on the internet so that you are not stuck with no prospects like you have been in the past.    So read on and learn some of my secrets learned from my experience working online.

The Article Writing is related to blogging as some of your blogs can be expanded upon then recycled as articles and some of your longer blogs can be recycled as articles.

The format that is well accepted as a reliable article source that has wide readership is www.Ezine.com   They do have rules about the type of content and what self promotion they will accept in the article. You can put a link in an article on your blog provided the blog post is 90% informational!

The links that I have provided in the past for images to use on blogs may be of assistance to getting pictures into your article face page.  Speaking of face pages: our face is always a good thing to promote. No, I’m not kidding get a good quality head shot picture of yourself!  It should be only head and shoulders and just a little more of you.  That way folks can actually see your face well [that’s why they call it a head shot.] and feel that they are getting to know you.  These head shots can be used with some of your ads as well as your blog as well as other places.  You must be smiling, no one relates in a positive way to a scowling face!  You want to look friendly and helpful and reliable – so dress for it and put your best face forward.

Ideas for article topics.  Remember that list of keywords, I suggested you investigate & save?  Well they can help you write articles also.  You can take one of those keywords and google for sites or articles that show up with those keywords.

  • You can use any of the keywords or long tailed key word phrases to spark an idea for an article that is just your own.
  • You can do more research and expand on someone’s article and publish your own.
  • You can review a product:  Pros & Cons type article about any topic or product. {Be careful not to create liable though.]  Just use product advertisement info like product 123 had X & Z and this other product has X & Y but not Z.  This would be of benefit to readers who might have specific needs in a product.
  • Another type of Comparison articles could be the top ten home based business – then list what they are and the pros and cons from a variety of views.  Keep it non-company specific like franchises in general not a specifically named one.
  • Folks love to know “How To” all sorts of things.  Pick one that relates to your business or business development in general.  Even an article with the step by step details on how to do a hyper-link in an email or a blog or article could be of interest to people just getting started in online business.

 

 

The second tip is to Do a News Release.  Something special happen to you in your business, specific accomplishment?  Yell it out to everyone in a press release.  You can share the PR link with your social media or on your blog.  www.24-7pressrelease.com     Is a good press release site to use.

Ideas for press releases:

  • Just joined a new online company?
  • Just completed a special training with flying colors?
  • Just got back from your companies conference?  What you learned that was special?  Were you honored for something special?  Did you get too meet a marketing gruru while you were there [and what you learned or what impressed you about this meeting.]

You get the idea – there are newsworthy things to share –

So toot your own horn and increase your credibility as an expert.

Secrets of Working Online #5.

Pay Per Click [PPC} and Autoresponder Systems  are the focus of this last one in my series of posts about how I market on the internet so that you are not stuck with no prospects like you have been in the past.    So read on and learn some of my secrets learned from my experience working online.

In the first area: The concept of pay per click advertisements is similar to the free advertisement information. 

  • There is a restriction on number of characters in each section of the advertisement.
  • You must have a catchy header to get folks to read on and something to pique their interest in the body.
  • The job of the advertisement is NOT to sell but to get folks to click to your capture page.
  • It is the job of the capture page [your own design or one sponsored by your company] to get folks to provide their contact information and to click to receive their free what ever.
  • The page they go to after the capture page will be the one with the free offer [webinar or material or book] there is opportunity when delivering those free items to sell your product or related ones.

When using pay per click you want to make sure you are NOT using pay per impression.

  • An impression is anytime that your advertisement is shown regardless of clicks.  Pay Per impression is very expensive as it is easy to rack up thousands of impressions with NO resulting clicks.
  • You only want to pay for clicks.
  • There is some controversy about using search vs content advertisements.  I use both.  Search advertisements will show up when a person uses your keywords in their search engine.  Content advertisements will show up next to or on the same page with articles that people are searching for information about.  Content ads show up on article pages with keywords similar to the ones in your ads.  Remember both use keywords so take time to build good lists.
  • The exception to pay per click is better than pay per impression might be if you have such a narrow focused niche that only those folks would see it.  This is a rather advanced technique for Social Media Advertising and not for beginners.

Regarding bidding on keywords for your pay per click make sure you bid enough that you are going to show up on “above the fold placement” or the top half of page one of the search.  Most searchers do not scroll down to the bottom of the first page or move on to second or third etc pages.  Mind your budget though.

Watch your ad network for the statistics.

  • Are any of your keywords not showing many clicks?  Might want to put that keyword on pause.
  • Do note which keywords are working and in which type [search vs content].  If any are not producing well take time to evaluate why.  You may want to pause them, revise them or just pause and scrap them.
  • Are you showing up high on the page and still not getting clicks?  Make sure your headline is catchy but not kinkey and that your copy is designed to pique interest.
  • Getting lots of clicks and hardly any follow up to your capture page – people not signing up?  It might be that your ad is not congruent with your capture page.  Make sure they match in wording and theme.
  • Getting folks providing contact information but not going further into the marketing process?  Make sure your landing page is congruent with your capture page as well as your landing page and advertisement.
  • If a person clicks through an ad and the capture page does not look like an extension of the ad – you lost them.  If the landing page does not look like an extension of the information on the capture page – you lost them.  If your follow-up to the landing page does not relate to the landing page – you lost them.
  •  Congruent – Congruent – Congruent!!!

Each Ad Network will have its own pricing and way of presenting their information.

  • Some networks allow you to schedule your ad for certain geographics only, certain days or times only.  These features can be helpful to budget your ad money and keep it spread out.
  • Don’t forget that some of the social media have their own Pay Per Click Programs.  Check them out to see what they have to offer.
  • Comment on this blog to request an extensive list of Ad Networks for you to look over and explore to find the right match for your business and your budget. I’ll send it to you free, no obligation!

The second area of information is regarding Autoresponder systems.  If you are new to online marketing you may wonder why you would need one.  After all you can copy and paste emails to respond to folks who give you their contact information right?

  • Well the joy of an autoresponder system is that it can be programmed to send 1st response immediately after the lead sends you their contact information.  Are you going to watch your inbox 24/7?  Probably not.
  • Also follow up letters or information may be promised to those who opt-in to your promotion.  Do you want to keep track of each person and what has been sent to each person so they get what you promised?  Definitely not – especially as your list grows.
  • And growing your list is what you want.
  • You can separate your list by specific catagories to facilitate product related follow-ups.
  • Having an autoresponder allows you to send a special broadcast to all should you have a special offer or bit of information to share.  Want to do that manually when you get thousands in your lists?  Most Definitely not.
  • Although there are many autoresponder systems available I do recommend Awebber for folks just getting started with list building and email notifications.  The reason is their presentation is very straight forward, not too teckie for the beginner, but has a lot of pops & whistles that the experienced marketer wants.
  • Awebber also has an excellent support system to help you figure out anything that is not clear.  Here is a link to check out what they have to offer.  http://aweber.com/?387426  [Hint if you have been to Awebber site before clear your cookies before using this link.  This link provides information about services that are newly posted.]

Happy Marketing and Growing Your Own Business.

Secrets of Online Marketing #2

The second in the series teaching how to market on the internet so that you are not stuck with no prospects like you have been in the past focuses on blogging.  So read on and learn from my experience.

I am sure you have heard of blogging as you are reading mine!   If you don’t have a blog you are missing out on a wonderful way to get exposure as an expert in your field, even if you are early in your marketing career.  You can and must always learn as you go.

Blogs for business topics include ideas ranging from how you got started in your business, how to choose the best business for you, summary of information that you just learned about your business to share with others.  These should be divided in categories of beginner or advanced business or some other descriptor so your readers know what type of material to expect.

I am going to share with you the sites I use for establishing my blog for you to explore.  But, do keep in mind there are many other sites out there that work well so investigate and choose.

  1. The first step is to get a domain name I do recommend GoDaddy as an easy to work with company.  https://www.godaddy.com/gdshop/tlds/us.asp?isc=IAP349US  The name of your blog may be your name with something tagged on it like – tips or info or marketing secrets or reviews or training etc.  Get yourself recognized or your service recognized – brand it.
  2. The second step is to transfer that domain name into a blogging format. I use wordpress.com  not .org   There is more control and ownership with the wordpress.com   I am not an affiliate of theirs, I just like their whole set up.  They have templates that are easy to use, have widgets to custom design your blogsite, as well as have instant linking to facebook and twitter.  You can also add a Ping.com attachment so your new blog posts get announced in a number of social media areas.
  3. The third step after getting the blog set up is to go ahead and write and publish.  Remember the more often you can do your posts the more often your name gets out there for recognizability.  The more you are recognized the more you will be perceived as an expert. Don’t use your blog posts as a major sales platform!  Promotion should be less than 1/4 of content.
  4. The fourth step is to  explore adding things like “widgets” to your blog to facilitate viewers exploration.  There is also a relatively new featured widget called “Share with a friend”  This will enable your readers to instantly email the current post to friends.  This can help your blog go viral.  A viral blog gets you recognized and increases your credibility fast.
  5. The fifth step is add your own sales banners.  If you are an affiliate of any product find out if the product company has banners with your affiliate link embedded into it.  If so put the banner onto your blog as a widget. You can generate $’s this way.

There is an excellent source for guidance on getting your blog up with power to get you leads for your business.  Just like attraction marketing you don’t have to spam people – You just need to learn to attract their attention better. Check out information from Ty Tribble Blogger Gruru here: http://drjill.bloggingforprospects.com/

Ok the next step is yours Get Blogging for notoriety and sales!

Secrets of Online Marketing #1

I have decided to share a series of posts about  how I market on the internet so that you are not stuck with no prospects like you have been in the past.    So read on and learn some of my secrets learned from my experience working online.

I don’t know about you, but I am fed up with all the SPAM from folks saying buy my product.  This stuff that arrives uninvited in my email inbox NEVER gets opened.  So how are you to get your product in front of people without spamming?

The answer is simple get your name out there to be recognized as an expert in your specific field.

The first tip has to do with advertising.  Did you know there are online listings that you can advertise your product without a huge expense?  Most are totally free, some are very minimal cost.  These are just a couple of sources – you can google “free online advertising” for more.

But don’t be too quick to go there and put up an advertisement – READ ON!

Most of these sites have a specific format they want followed.  It is wise to understand a little bit about how to construct an ad before you place it.

You will be doing what is called text advertisements.

First:  The format for most ad sites is as follows:  25 spaces for the catchy headline [this is the line that attracts attention to get folks to actually look at your ad.]  35 spaces for first part of body [this is the line that gives a teaser of information]  35 but sometimes more for 2nd part of body of ad [this is the hook the directive to click on link to your landing page.

Second: So how do you figure out what to say in your advertisement?  Check out your company sponsored landing page to see exactly what it says.  What words are used, how are the products or training explained?    Your ad must be congruent with the landing page information.  Why?  If you answered an ad that appeared to be for “a good source of vitamin C” and the landing page showed a juicer you would thing that it made sense.  But, if you clicked on an ad for a product or information and the link you were sent to [landing page] did not match the information  contained in the advertisement – you would not bother reading the landing page info, but click close.

Third:  So you have written an advertisement that is congruent with your landing page.  The advertisement site will then want your list of keywords.

  • What the heck is a keyword?  Well when you want information on a topic you google or other search engine with a phrase and wait for information related to that to show up in the search browser page.
  • Same thing works on the advertisement sites.  People type in keywords – what ever they are interested in or looking for and click.
  • If you want your ad to be shown for folks that just might turn into customers you must use their search words.
  • No you do not have to be a mind reader.  You do what is called a keyword search.  Here is Google’s Free Keyword Search tool that I use: https://adwords.google.com/o/Targeting/Explorer?ideaRequestType=KEYWORD_IDEAS&__u=3629105971&__c=2889298651#search.none
  • Use the keyword part of this site to find out variations of something you feel would be a good idea.  This tool will increase the amount of related keywords you will have to use.
  • You should save the lists that show up with each of your “ideas” in a separate document on your computer so you will have them segregated and at your fingertips for future lists.
  •  Shoot for at least 10,000 keywords – many will not work for your landing page, but many will.

Fourth:  Some of the free ads sites will allow you to use a picture as a thumbnail with or in your advertisement.  Don’t have any pix?  There is a site that has a lot of pix to use.  All you have to do is go to the site and type in a topic or an item you are looking to locate.  http://images.google.com

Fifth:  Now choose your Ad – Networks Site:  Pick out 2 networks and build 1-2 campaigns for each.  Keep a running log document and save it.  Your running log should show the ad you are using, the network ad site and the keywords you used and the date you posted the advertisement.  This will make it simpler to track your progress if you have it recorded.

You have your keyword lists to choose from.  You have several advertisements written and you have chosen your ad – networks site.  Go for it.  See what your results are and refine.  The most common error is lack of congruency between the advertisement you post and the landing page where you are sending your potential customers.  To get an idea of what ads are online – use the ad – network site as a customer and see how other peoples advertisements are worded.  See what ads look interesting and what ones are a turn off to you.  Take all this information and go with it and create your first free ad campaign.

Key Point:  Purpose of your ad is NOT to sell.  Purpose of your ad is to get people to click on the link to your landing page!!!

To learn more about attracting folks to you and your product through all online means check out this link about Magnetic Sponsoring:  http://DrJill.magneticsponsoringonline.com