Who needs manners anymore? You do unless you want to be an outcast!
Social Media is wonderful for keeping in touch with friends, making new ones and sharing business information. But, you can not blast all your friends/contacts with your business proposition without losing many of them and possibly getting banned from the social site.
So what do you do to promote your business with Twitter or other Social Media? Make sure you have your business link or blog link listed in your profile. If someone follows you and wants to know more about you they will click on your profile. Up will pop your info including your business link. If they are interested they will click.
The saying goes you can lead a horse to water……if he is thirsty he will drink and only then. Your job is to provide information as a friend and expert in your field that will pique his interest not ram the information down his throat.
A respected mentor/net-worker shares good solid information that he finds that is of benefit to his readers and friends as well as his own original content.
So how do you be a net-worker on this two way information street? By searching out other members of social media, other blogs, other’s articles [E-zines etc] forums that relate to your business as well as your target market.
- To search these media; use key words both long and short to find writing from others. e.g. social media search with keyword or from your web browser’s search engine by typing keywords.blog or keywords.articles or keywords.forum
- Skim and read information from others. You might learn something that you could apply to your business!
- When you find something of value that they have written, tell them so! Social Media, blogs and most article sites have comments sections.
A few of the steps you can follow to tell the author you liked his work.
1. Leave author a comment saying “Read the article and that you really liked it….[name something specific and why you liked it.]
2. And then tell him your action: Did you post a link to him with your comments on your blog, in your article or in a business related forum or send an email from a friend about it? Did it spark an idea for an article of your own? Tell him you liked it and give him credit for the information
3. Another good thing to do is to see if the author of the article you liked has a twitter account. If he does then send him a tweet directly; commenting that you liked his article. “Good info, thanks, and that you tweeted it to your friends”. He will be pleased and may very well check your profile and follow you. This will also work with other social media sites.
You have found information that you want to review and share but you have a problem. What do you do when you want to share a link to some article you liked with your business group on Twitter and the link is miles and miles long? You want to write a quick line to say “Just read this great article” and the site. But the link is so long you can not make a note with in the number of characters limit? What do you do?
- There is a free web site that will shorten links and keep them viable. Just type www.cli.gs [not .com or .org!] into your web browser. The site will direct you to enter the toooooo long link and they will shorten it.
- With the shorter link you can write a brief introductory note and add the link. Your contacts will appreciate the introduction as the reason they should click on the link.
The name of the game is to make friends, share information. Be a helper and be a respected friend first and forget the salesman stuff until someone asks for more information. Then remember to let the information speak for itself!